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  1. Us: Using Facebook in the Social Media era

  2. What is Facebook? • World’s most popular social networking site • Founded in 2004 by Mark Zuckerberg and launched in 2005 • Fundamental Idea: sharing your world with others • Basic information • Media • Links • “Liking” pages, people, etc. • Groups • Events

  3. Facebook Basics: Signing Up • What do I need to get on? • Valid email address • Must be 13+ • Free to join • Follow name standards

  4. Facebook Basics: Toolbar Notifications Friend Requests Home Page Link Messages Search Bar

  5. Facebook Basics: Toolbar Continued Account Drop Down Menu: Advertise, Account Settings, Privacy Settings, Log Out, Help Home Page Link Privacy Shortcuts Your Name and Icon, Links to Profile Page, Fan Page or Group

  6. Facebook Basics: Profiles • Number of Ways to Display Information/Content • Each user is given personal profile • Profile picture and cover image • Timeline • Other Info: About, Friends, Photos, Notes, etc.

  7. Facebook Basics: Finding Friends • Facebook can import friends using given info, contact lists, other friends’ networks, etc. • Confirm Friends or “Not Now” them • Privacy settings gives many ways to deal with friending • Block List • Unfriend • Remove from News Feed • Choose what content can be seen, who can see it, and where it will appear

  8. Facebook Basics: Contacting People • Comment on Posts • Comment on Profile • Private Message • Group Message • Poke • Chat • Video Call

  9. Facebook Basics: Pages URL: www.facebook.com/NAME • Basically a profile for businesses, orgs, public figures, etc. • “Like” as addition to your feed • Anyone can create a Page • Choose name • Categorize • Customize • Tips for a successful page • Choose a successful page icon • Fill out all the info • Be mindful of your posts/content • What are you trying to relay/goal? • Who is your audience? • What is your tone? • What is the theme? • Is your page visually appealing? • Update as much as possible • Determine frequency • Most pages post 1-5 times/day • Consider exclusive content • Set pattern of content

  10. Facebook Basics: Groups URL: www.facebook.com/groups/NAME • Discussion Board/forum feel but not good for larger numbers • Membership types: Open, Closed, Secret • Choose clear name and corresponding URL • Use group email address for easy access to all members • Be creative in description but remember your mission and use keywords • Decided on permissions • Can anyone posts? • Add administrators • Can members approve others? • Basic features: About section, Events, Photos, Files • Posts appear in News Feed format, but attached files or media are archived in Photos tab

  11. Facebook Basics: News Feed • General area where friends, content and ads collide • Sorted by Top stories or Most Recent • Update status, Comment on posts of any kind, share attachments here

  12. Facebook Basics: SEO • Optimize your page by thinking like Google • Use keywords • Include caption for all links, media • Post photos to multiple albums and provide text rich descriptions • Broadcast real and virtual events • Interact! Ask users what they think, ask for content, push for comments • Use numbers in titles (stats who people read these more) • Videos are shared more on Facebook • Use Simple language with plenty of verbs • Use the share button and Like button

  13. Resources for further information • Facebook Wikipedia: http://en.wikipedia.org/wiki/Facebook • AllFacebook: http://allfacebook.com/ • Facebook Help: https://www.facebook.com/help • Joshi, Kent.Rutledge, Patrice-Anne. (2011)Using Facebook[Indianapolis, Ind.?] : Que Pub. • Miller, Michael. (2012, c2013) Easy Facebook [Indianapolis, Ind.] : QuePub. • Miller, Michael. (2011) Facebook for grown-ups [Indianapolis, Ind.] : QuePub • Zarrella, Dan.Zarrella, Alison. (2011) The Facebook marketing bookBeijing ; O'Reilly • UIUC Social Media Lib Guide: http://uiuc.libguides.com/content.php?pid=220370&sid=1829691

  14. Join us (GSLIS Help Desk) on Facebook https://www.facebook.com/groups/62953986734/ We Feedback https://illinois.edu/sb/sec/5876696