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SEARCH ENGINES and the power they have over the information we access PowerPoint Presentation
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SEARCH ENGINES and the power they have over the information we access

SEARCH ENGINES and the power they have over the information we access

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SEARCH ENGINES and the power they have over the information we access

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  1. SEARCH ENGINES and the power they have over the information we access

  2. Dan Firger Google Options

  3. Controlling the internet: different strategies

  4. AOL sought to control internet connections. If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content

  5. Microsoft tried to control internet browsers (Windows 95/release of Internet Explorer) If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising

  6. Google arrived at search as the “killer application” for making $$ online.

  7. History of search engines?

  8. syndication Yahoo Google Teoma

  9. SEOs Search Engine Optimizers EX: Pepperjamsearch EX: iClimber EX: Websearch Specialists

  10. Google: Adwords (sponsored links) + Adsense (contextual links) “Gain Adwords Knowledge. Get Google Recognition. Make more money.”

  11. Yahoo/Yahoo SearchMarketing “Connecting with customers searching for what you sell.”

  12. MSN LiveSearch/AdCenter “Your ideal audience is among the millions. We find them for you.”

  13. Google’s market value $157 billion

  14. Google Options

  15. Unity cable WiMax

  16. Google server farm

  17. What exactly is so dangerous about a marketing conglomerate dominating our access to information? Let’s think….

  18. Epic 2014