SEARCH ENGINES and the power they have over the information we access
Dan Firger Google Options
Controlling the internet: different strategies
AOL sought to control internet connections. If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content
Microsoft tried to control internet browsers (Windows 95/release of Internet Explorer) If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising
Google arrived at search as the “killer application” for making $$ online.
syndication Yahoo Google Teoma
SEOs Search Engine Optimizers EX: Pepperjamsearch EX: iClimber EX: Websearch Specialists
Google: Adwords (sponsored links) + Adsense (contextual links) “Gain Adwords Knowledge. Get Google Recognition. Make more money.”
Yahoo/Yahoo SearchMarketing “Connecting with customers searching for what you sell.”
MSN LiveSearch/AdCenter “Your ideal audience is among the millions. We find them for you.”
Google’s market value $157 billion
Unity cable WiMax
What exactly is so dangerous about a marketing conglomerate dominating our access to information? Let’s think….