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Distance Education: A Look at Recent Developments in SUNY Karen Volkman SUNY Plattsburgh karen.volkman@plattsburgh.edu. Technology and Intellectual Property Issues Committee. For-Profit Interest in Higher Education Market. Technology and Intellectual Property Issues Committee.

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Technology and intellectual property issues committee
Distance Education:A Look at Recent Developments in SUNYKaren VolkmanSUNY Plattsburghkaren.volkman@plattsburgh.edu

Technology and Intellectual Property Issues Committee


For profit interest in higher education market
For-Profit Interest in Higher Education Market

Technology and Intellectual Property Issues Committee

  • Considered to be a $200-$300 billion dollar industry

  • Market survives in all types of economies

    • Poor economy: seek additional job security

    • Good economy: enhance earnings and career


Sample ceo vision
Sample CEO Vision

Technology and Intellectual Property Issues Committee

We are really competing with any institution that is providing degree programs for the adult professional worker. We have many advantages over state and private universities such as flexibility, convenience, and a career focus. We also have the ability to focus our attention on specific high-demand programs, the ability to move quickly, and profitably provide students high-quality programs.

Paula Singer, President and CEO Sylvan Online Higher EdOctober 7, 2002 The Wall Street Transcript



Apollo compared to nasdaq
Apollo Compared to Nasdaq

Technology and Intellectual Property Issues Committee


Why should suny faculty care about commercial distance learning in higher education
Why Should SUNY Faculty Care About Commercial Distance Learning in Higher Education ??

Technology and Intellectual Property Issues Committee


Distance education by category
Distance Education by Category Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • State or community college distance education systems

  • Course Management System Vendors

  • Virtual Universities

  • Corporate - University Joint Ventures


System distance education degrees
System Distance Education Degrees Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

UT TeleCampus (UTTC)

“The UT TeleCampus offers you several fully-online degree programs and courses of study. Many of these degree programs are collaborative in nature, joining several UT campuses in the delivery of courses to you, via the Internet. You'll find these degree plans have the same basic admissions requirements and curriculum as the on campus counterpart. The same faculty that teach onsite teach these courses.”


Technology and intellectual property issues committee
. Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

UT TeleCampus (UTTC) Degrees


What s the catch
What’s the Catch? Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • “ All of the UT System universities are accredited by the Southern Association of Colleges and Schools. UT Arlington, UT Dallas, UT El Paso, UT Pan American, UT San Antonio, and UT Tyler are also AACSB accredited (The International Association for Management Education accreditation) with the remainders in the AACSB candidacy process. Please also note that UT Arlington, UT El Paso and UT San Antonio use the word "online" on the diplomas conferred via the MBAO program.”


What s needed for the 65th campus
What’s Needed for the 65th “Campus” Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • Extensive Articulation Agreements

  • Real Time Cross Registration

  • FTE agreements between campuses


Who would manage the 65th online campus
Who Would Manage the 65th “Online Campus” ?? Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • Continue SLN precedent of campus autonomy

  • OR

  • Manage at System Administration

  • OR

  • Manage under the authority of one of the 64 campus presidents


Corporate university joint ventures
Corporate -University Joint Ventures Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • Maintain University accreditation

  • Assemble course content with faculty superstars

  • Use adjuncts to teach


Corporate university joint ventures1
Corporate -University Joint Ventures Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • Focus on large enrollment classes, such as general education

  • SUNY institutions are particularly vulnerable here with the unfunded general education mandate


Thetwo step backdooring
TheTwo Step . . . Learning in Higher Education ??“Backdooring”

Technology and Intellectual Property Issues Committee

The University Faculty Senate (UFS) and the Faculty Council of Community Colleges (FCCC) vehemently refused to accept the instruction of U.S. History II - From Reconstruction to Modern Day [Interpretations of American History II by a commercial higher education provider


The backdoor
The “Backdoor” Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

All the University Colleges, University Centers, and Community Colleges have articulation agreements which are especially well linked with general education requirements


The backdoor1
The “Backdoor” Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • A Community College accepts courses from an outside vendor.

  • The existing articulation agreements state that other SUNY institutions should honor the course.


Where are we at the moment
Where are we at the moment Learning in Higher Education ??

Technology and Intellectual Property Issues Committee

  • The Community College is only using the commercial vendor materials as a course supplement

  • The course actually does have an instructor of record from the Community College

  • However. . . You can see the next step


Let s take a look at the global education network s advertising campaign
Let’s Take a Look at the Global Education Network’s AdvertisingCampaign

Technology and Intellectual Property Issues Committee

  • SUNY System

  • University of South Florida System



Gen advertising in suny campus newspapers around the state
GEN Advertising in SUNY Campus Newspapers Around the State Advertising

Technology and Intellectual Property Issues Committee






Gen at usf
GEN at USF Advertising

Technology and Intellectual Property Issues Committee

Tampa Tribune (Florida)

November 15, 2002, Friday, FINAL EDITION

TAMPA - The University of South Florida promised changes Thursday after professors

complained about a money-making decision that may help an academic competitor.

USF's new course guide features a full-page ad for an online history class offered by

a company in New York. Leaders of that company, Global Education Network, made

an on-campus pitch to students Thursday that included the offer of money for those

who help recruit others to enroll.

The class is accredited through Hudson Valley Community College of the State

University of New York, as the company's Web site says. But the ad inside the

catalog's back cover is framed by USF's green and gold colors.

What stirred the professors is why USF would risk losing business in its campus or

distance courses - and whether the ad mislead students to think the class is offered

by USF.


Conclusions
Conclusions Advertising

Technology and Intellectual Property Issues Committee

  • Work to maintain campus autonomy of the SUNY Learning Network

  • Watch for commercial content providers positioning themselves to run general education classes via the “backdoor”

  • Billions of $$ are at stake, GEN personifies a myriad of other education companies