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Tom Dunmore Stuff Magazine
The rise of the gadgeteer The personal tech revolution, and its implications forin-flight entertainment
The success of Stuff • Two years ago, selling just above 60K with 5 international licensees • Now selling nearly 100K a month, with 21 international editions Dec 2005 90,540 UK sales Dec 2000 47,450
Mainstreaming of tech • Gadget Show on C5 - 1m viewers • Tech pages in newspapers & magazines - from Zoo to Eve • Increasing interest beyond core male ‘early adopter’ demographic
So what’s changed? • Price & reliability • Design & user interface • ‘Special edition’ gadgets - targeted • Digital content readily available
The iPod effect Success due to: • Design • Capacity • Connectivity
Capacity “bigger pockets…” 4 months music 2 weeks video 2 months music 1 week video 41 days music 4 days video 2.7 days of music
Connectivity • Wi-Fi now standard in computers • Increasingly featured in mobile phones, games consoles, digital cameras • Bluetooth getting better - stereo music • Peer-to-peer ‘digital gifting’ • Bluespamming: geek marketing
Internet everywhere • Broadband penetration • 3G • Wi-Fi clouds • WiMax
Digital distribution • Success of iTunes • Mobile downloads • …end of software disc (PSP)?
Next: iPod video? • First video-playing iPod on the market • Widescreen iPod expected soon • First iTunes Movie download available • BUT DRM issues – is the user in control?
Personal video • Hard drive PVRs • Location-free TV • Mobile phone TV
Consumers take control • myBBC • BT Vision - your own TV channel • Ubiquitous cameras - You Tube • MySpace & webcasting - Sandi Thom • Online worlds - gaming
Gaming • 2006 is the year of gaming - adults too!
What’s next? • Screen technologies • Better connectivity • Digital gifting - exchanging content between users and devices • Mobile me
Challenges • High expectations • Total control of scheduling - ‘on-demand’ • Varied content • Interactivity • Connectivity • Digital Rights Management
Opportunities • Understanding • Personalisation • Viral marketing • Connectivity: make your in-flight kit work with your customer’s in-pocket kit