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Kingsley Aikins The American Ireland Fund Sydney & Melbourne November 2005
Topics • The Changing Environment • Board Development • The Board and Fundraising Campaigns • The Board andMaking the Ask • The Board andStewardship • New Ways of Looking at Fundraising • Thoughts for the Future
The Changing Environment • Size of the Sector • Governments Pulling Back • Wealth and its Transfer • Changing Demographics • Technology – One-to-One Marketing >
The Changing Environment • Size of the Sector • Governments Pulling Back • Wealth and its Transfer • Changing Demographics • Technology – One-to-One Marketing • Role of Women • Issues and Values and Stories >
The Changing Environment • Size of the Sector • Governments Pulling Back • Wealth and its Transfer • Changing Demographics • Technology – One-to-One Marketing • Role of Women • Issues and Values and Stories • New Vocabulary • Engaged Philanthropy • Life Value of Donors
Board Development • Key is to Engage and Motivate • Have a Plan and a Vision • Organize a Retreat / Have Written Job Specs • Include Spouses and Family • Create a Course of Upward Mobility • Ask for Advice and Ask Them to Thank • Develop Elevator Speech • Committees, Competitiveness, Recognize & Reward • Let Them Become Insiders • Have a Policy on Giving
The Board and Fundraising Campaigns • Fundraising Facts of Life • Role of Major Gifts • Feasibility Study • Case Statement • Research • Cultivation • Involvement • Moves Management • Pipeline • Launch
The Board and Stewardship • Have a Written Plan in Place • Five Thank-Yous for Every Gift • Report Outcomes • Connect Donors with Beneficiaries • Recognize Continuous Giving • Recognize Cumulative Giving • List Spouses • Organize Visits and Tours • Phantom Monitoring – CASE • Make it Personal
New Ways of Looking at Fundraising • Move from Taking to Giving • You are Not Robin Hood • Fundraising is Like Farming • You Don’t Have to Set the World on Fire • Success Breeds Success • Education More Important than PR • Down Economy is Not Bad for Fundraising • All In Who You Know – Not True • You Have a Lot to Give • You Can Ask
Thoughts for the Future • New Types of Donors Will Emerge • New Ways of Giving Will Develop • The Sector Will Be Regulated • Philanthropic Infrastructure Will Grow • Branding Will Increase • Staff is Key • Viral Marketing • Next Generation • Create Magic Moments • What Motivates Donors?
What Motivates Donors: • The cause • Knowledge that the organization spends money wisely • Evidence that the organization is effective
Kingsley Aikins The American Ireland Fund Thank You & Good Luck! w w w . i r l f u n d s . o r g