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Discover Enerpac's cordless pump offering portability, performance, durability, safety, and versatility for various industrial applications. Learn about lithium-ion battery advantages, product positioning, pricing strategy, and key selling features. Improve productivity, uptime, and safety with this innovative solution.
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Contents • Why Enerpac? • Market Overview • Product Summary • Battery and Charger • Positioning and Price • Product Detail • Appendix
Cordless Pump Why Enerpac?
ENERPAC Global Presence 19 Global Offices 400 Service Centers 1600 Distributors
New Product Innovation PE-Series Submerged Pumps ZUTP Tensioner Pump ULTIMA Steel Hand Pumps PA -Series Air Pumps PA-Series Turbo Pumps Z-Class Pumps 1979 1987 1992 2006 2010 2012 1986 1987 1996 2007 2011 2013 PU -Series Economy Pumps P-Series Composite Hand Pumps PGM-Series Atlas Gas Pump XA-Series Air Pumps TQ700 Torque Pump XC-Series Cordless Pump
Commitment To Quality Functional Test to Rated Pressure TUV-SUD Testing and Compliance 100 PERCENT Actuant LEAD Continuous Improvement Methodology CE Certification ISO 9001:2008 Registered Global Lifetime Warranty
Cordless Pump Market overview
Global Power Tool Market 1990 2010 Cordless, 13% Cordless, 40% Corded, 87% Corded, 60%
End User Overlap Power Tool Users Hydraulic Users • Electrician • Plumber • Mechanical Contractor • Residential Construction • Do-It-Yourselfer • Heavy Equipment Maintenance • Commercial Construction • Ironworker • Millwright • MRO • Rail Maintenance • Riggers • Lab Testing Our Core End Users Have Already Adopted Cordless Technology
Cordless Pump Product summary
Target Industries MINING FOUNDRIES • Lifting trucks/heavy equipment for tire change • Servicing equipment in field • Pushing pins, track alignment • Lifting bogey cranes to service wheels • Lifting/moving heavy equipment • Servicing machinery RAIL MRO • Rail alignment/bending • Lifting railcars • Lifting/moving heavy equipment • Servicing machinery PAPER MILL POWER GEN • Gear pulling • Moving paper rollers • Servicing machinery • Lifting railcars • Servicing ash bins • Steam line valve testing/repair
Target Applications BENDING LIFTING PUSHING CLAMPING SPREADING SPLITTING PUNCHING PULLING • LOOK FOR THESE THREE THINGS: • Application Requiring A Portable Pump • Application Where A Powered Pump Is Preferred Over A Hand Pump • Application With Limited Or No Access To Power
User Needs • PORTABILITY • PERFORMANCE • DURABILITY • SAFETY • VERSATILITY
Key Selling Features PORTABILITY Lightweight Materials Bladder Reservoir Integrated Handle And Strap Weighs Less Than P-80 Hand Pump Use In Any Orientation Without Leaking Easy Transportation
Key Selling Features PERFORMANCE Flow Curve (Imperial) Run Time (Cycles Per Charge) XC-Series XC-Series BP-Series BP-Series Flow (CIM) Pressure (PSI) Faster Flow & Up To 80% More Run Time
Key Selling Features PERFORMANCE Flow Curve (Metric) Run Time (Cycles Per Charge) 2.33 XC-Series XC-Series 2.00 BP-Series BP-Series 1.66 1.33 Flow (LM) 1.00 .66 .33 140 280 420 560 700 Pressure (bar) Faster Flow & Up To 80% More Run Time
Key Selling Features DURABILITY Impact Resistant Shroud Class “H” NEMA Rated Motor XA Series Pump Element Job-Site Durability Extreme Service Life Long Life Backed By Enerpac’s Global Lifetime Warranty
Key Selling Features SAFETY Cordless Technology Trigger Lock-Off Outlet Check On Pump Element No Trip Hazards Prevents Accidental Operation Minimizes Pressure Drift
Key Selling Features VERSATILITY Compatible With Over 140 Enerpac Tools And Cylinders
User Needs • PORTABILITY • PERFORMANCE • DURABILITY • SAFETY • VERSATILITY
Cordless Pump Battery and charger
M28™ Lithium-Ion Battery Pack • FEATURES • Milwaukee Digital Power Management System: • Overload Protection - Prevents user from damaging their cordless power tool investment in abusive situations • Temperature Management System - Keeps battery in ideal temperature range to provide maximum life • Individual Cell Voltage Monitoring - Ensures optimal charge and discharge for maximum life • Discharge Protection - Prevents cell damage from over-discharge • Battery Fuel Gauge - Displays the remaining run-time
Cordless Pump Positioning & price
Product Positioning XTREME PERFORMANCE CORDLESS CONVENIENCE • Powerful and Portable • Ideal for Remote Locations • Durable and Safe The performance of a powered pump. The portability of a hand pump.
Pricing Strategy ZU-Series 22% Premium over PUJ-1200B HPP BP-Series XC-Series 10% Premium over PUJ-1200B PU-Series END USER PRICE (USD) MPP XA-Series Turbo LPP LOW MID HIGH PERFORMANCE
Cordless Premium Comparison Power Tool Industry Hydraulic Industry 182% Premium 157% Premium 180% Premium 10% Premium Enerpac Charges Minimal Premium For Cordless Convenience
What Are We Selling? • PRODUCTIVITY • UP TIME • SAFETY
Productivity Save Up to $426 in Labor
Up Time $20,000/hour Estimated average cost of downtime in the pulp and paper industry $25,000/hour Estimated average cost of downtime in the steel manufacturing industry Sources: American Air Filter Case Study. August 2012 NSK Americas Case Study. 5 Minutes Of Set Up For Electric Pump = $2,000
Slips, Trips and Falls 275,000 Injuries in general industrial settings caused by a slip, trip or fall in 2008. 800 Deaths in general industrial settings caused by a slip, trip or fall in 2008. $21,500 Average workers’ compensation cost for a slip, trip or fall in 2008. Source: National Safety Council Injury Facts 2010 Edition How Much Would You Pay To Eliminate A Trip Hazard?
Cordless Pump Product detail
Product Offering REPLACED BY • Transition Date: Starting February 2013
Product Detail -Pumps • * Country of Origin: • Pumps Made in USA • Battery and Charger Made in China Standard IT Distributor Program Pricing Applies
Battery & Chargers INDIVIDUAL MASTER PACKS * Country of Origin = China Standard IT Distributor Program Pricing Applies
Cordless Pump Appendix
Oil Capacity XC-SERIES OIL CAPACITY 40 70% RC Duo Sales 35 1 Liter 30 2 Liter 25 20 15 10 5 Stroke Length (in/cm) Capacity (Tons) Compatible With Over 140 Enerpac Tools And Cylinders