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Understanding Cebuano Electorate's Voting Behavior: Canonical Correlation Analysis

This study delves into the voting behavior of the Cebuano electorate through canonical correlation analysis. Discover the relationships between canonical variate pairs related to presidentiable, party affiliation, and vice presidentiable choices. Explore perceptual maps based on age, education, and salary brackets. Uncover how demographic profiles influence preferences and party affiliations in electoral choices.

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Understanding Cebuano Electorate's Voting Behavior: Canonical Correlation Analysis

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  1. PSYCHOGRAPHICS STUDY ON THE VOTING BEHAVIOR OF THE CEBUANO ELECTORATE Nelia S. Ereno and Jessa Jane D. Langoyan

  2. CANONICAL CORRELATION ANALYSIS

  3. Relationship Between Canonical Variate Pairs (Presidentiable)

  4. Relationship Between Canonical Variate Pairs (Party Affiliation)

  5. Relationship Between Canonical Variate Pairs (Vice Presidentiable)

  6. Model     Vi = -0.49Xage-0.18Xgender-0.73Xeduc-0.08Xsalary Vi = -0.47Xage-0.21Xgender-0.75Xeduc-0.06Xsalary

  7. Perceptual Map with respect to Age Bracket

  8. Perceptual Map with respect to Highest Educational Attainment

  9. Perceptual Map with respect to Salary Bracket

  10. Summary • Characteristics preference of a presidentiable/vice presidentiable were different across demographic profile. • The choice of political party affiliation of a vice presidentiable is not necessarily of the same party as the presidentiable. • FGD added characteristics preferences of a presidentiable and vice presidentiable. • Other factors that influence the choice of their president/vice president were articulated.

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