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Program

Program . 2013 Program Overview. Objective :

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Program

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  1. Program Classified - Internal use

  2. 2013 Program Overview Objective: The SPRITE® Films™ initiative seeks to provide opportunities for up and coming film students across America and to showcase their talent  while expressing a point of view through short film. SPRITE is challenging students from top film schools to develop a sixty-second branded spot to compete for a chance to work on a 30K contract job for SPRITE and The Coca-Cola Company. Here is how the 2012 program will work…. Classified - Internal use

  3. 2013 Program Overview • 19 film schools • 4 scripts/finalists chosen • Finalists will receive $15,000 to produce their own :60 spot • SPRITE® is sending all finalists to CinemaCon • The program will be featured on cups, popcorn bags, movie theater displays Nationwide • Green Ribbon Panel juried vote to determine grand prize winner • The grand prize winning filmmaker(s) will receive a 30K filmmaking contract with Coca-Cola. Classified - Internal use

  4. Program Schedule • February 18- March 8: Call for Entries • March 9– March 19: Selection • March 20 – March 25: Notification • March 26 – May 30: Production • May 31 – June 15: Post Production Classified - Internal use

  5. 2013 Script Challenge • Eligible students may submit scripts and storyboards as an individual or as part of a team. Up to two eligible students may form a team ("Team"). • You can be part of only 1 team but you can submit as many scripts as you’d like for consideration. • The script should be no more than 1-2 pages in length and the storyboard should follow the template provided. Classified - Internal use

  6. 2013 Script Challenge • The 2013 SPRITE® Films™ Challenge • Your task is to develop a :60 second script that brings to life an aspect of urban culture and creates a story that boldly tells your point of view. The spot is not intended to be a commercial but can include Sprite branding to complement your idea. Whatever direction you take, be sure to clearly express the idea that being authentic/true to yourself is not for the weak at heart, in fact, there is Nothing Soft About it. Some urban culture/lifestyle examples include: • Music  • Dance • Sports • Fashion • Lifestyle • Entrepreneurialism • Street Art Classified - Internal use

  7. Sprite 101 LOOKING AT THE PAST Sprite’s past begins with their last successful campaign, Obey Your Thirst, a lot has changed in youth culture. Despite the recent campaign, The Spark, featuring Drake, Sprite is looking to revitalize their roots within American urban culture. The Obey Your Thirst campaign put Sprite Drake was featured in last years Sprite work on the urban culture map. Classified - Internal use

  8. Sprite 101 SPRITE® Brand Background Whether music, hip hop culture or basketball, Sprite has been a cultural advocate that has embraced urban ideology and encouraged creativity, self-expression and authenticity. Sprite believes that urban culture has evolved and these urban innovators, once glorified for their street credibility, are now savvy and entrepreneurial. They aspire to leave their mark, but are purposeful in their pursuits. Sprite Target: Young Americans 12-24 Classified - Internal use

  9. What is Sprite? • Confident • Honest • Self- Expressing • Ambitious • Inspiring • Impactful • Multi-Cultural • Smart; Witty • What is NOT Sprite? • Conformity • Laziness • Trendy • Shallow • Boring • Soft Classified - Internal use

  10. Who are we making these films for? Classified - Internal use

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  12. Sprite 101 Classified - Internal use

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  14. Whatever direction you take, be sure to clearly express the idea that being authentic/true to yourself is not for the weak at heart, in fact, there is Nothing Soft About it. Classified - Internal use

  15. Thank You! • All completed submissions are to be sent to SpriteFilms@gmail.com. • Be sure to reference tools such as the Official Rules, Script Breif, and Program Application for more information. • For further questions please contact: • Aviva Kleiner • Program Coordinator • spritefilms@gmail.com Classified - Internal use

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