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SME Think Big event

SME Think Big event. 17 May 2011. SME Launch – Update. New York Event + Webcast Press Events in UK & Germany EMEA Registrations @ 16 May: Partners: 690 Analysts: 9 Press: 2 Employees: 74. London Media attendees: Computer Business Review, Steve Evans V3.co.uk, Dan Worth

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SME Think Big event

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  1. SME Think Big event 17 May 2011

  2. SME Launch – Update • New York Event + Webcast • Press Events in UK & Germany • EMEA Registrations @ 16 May: • Partners: 690 • Analysts: 9 • Press: 2 • Employees: 74 London Media attendees: • Computer Business Review, Steve Evans • V3.co.uk, Dan Worth • Lawrence Latif, The Inquirer • Sam Trendall, CRN • Alex Scroxton, MicroScope • Alex Pullin, IT Europa • Nigel Sergent, Comms Dealer • Will Garside, Channel Pro • GérardClech, ChannelInsider.fr Munich Media attendees: • Juergen Hill, Computerwoche • Peter Pernsteiner, Computern im Handwerk • Ulrike Wendel, Computer Reseller News • Markus Kien, Funkschau • Michael Eckert, TecChannel.de • HaraldKarcher, FreierJounalist • Sylvia Lösel, IT – Business • WaltraudRitzer, Telecom Handel 2

  3. SME Launch – Webcast Replay https://avaya.reg4events.com/events/bin/?op=dR&eventid=404088 3

  4. SMEs: Where Are They?And Where Are They Spending The Most? IDC: WW 2010 Share of SMEs & SME IT

  5. Importance of SME to European Economy • 99.8% of European businesses are <250 • 58% of European economy generated by SME’s • Source: EuroStat

  6. What Makes Avaya Relevant in SME • Serving Over 30 Million* SME Users WW • Avaya passed 200,000th IP Office customers • Proven to have the right solution, customised to user needs • Real results that SMEs rely on Avaya every day • Single, SME Solution – Highly Efficient • One platform – enables smallest businesses to grow in scale & capabilities • The industry’s best investment protection and TCO for this segment • Advanced capabilities for mobility, conferencing, UC, CC, video and more • Committed To The World’s Best Partners & Customers • Supporting trusted partners to deliver customized solutions affordably, locally • Supporting & collaborating with SMEs to deliver successful results • * Dell Oro – 2011 • Almost 50% more than nearest competitor * - Source: Dell’Oro

  7. Avaya Has A Leadership Position #1 Globally and in EMEA • #1 Worldwide - SME Systems • 19.5% Market Share • (Dell Oro Revenues Calendar 2010)* • “Positive” • Gartner Marketscope UC (Western Europe) Includes Traditional Key/Hybrid, IP-PBX Small, Hybrid IP-PBX Small Calendar Year Small Platform Revenue & Line Totals - Dell‘Oro Group Other vendors in the study: Cisco, IBM, Interactive Intelligence, Mitel, ShoreTel, NEC, Microsoft, Siemens, Alcatel and Aastra * Dell Oro – Revenues 4Q 2010 – Mar 2011

  8. Avaya IP Office TodayGreat Opportunity for SME Channels Over 200,000 systems Sold • Single, modular platform – from 5 to 1,000 users • Serves entire SME segment, as they grow • Enables video for small business workgroups • Enriches mobility with call control on mobile phones • Includes 128-party audio conference bridge • IP, digital, analog or SIP or mix • Greener on IP than the rest • Variety of digital options consume far less energy • Browser-based user solutions • 170+ compliant applications via Avaya DevConnect • No fans, No moving parts. • Software, not idle hardware, delivers resiliency

  9. Summary of Today’s Announcements • Completion of the IP Office integration with BCM and Norstar • Uniquely delivers up to 60% savings • Now includes the millions of installed base M-series and T-series digital phones • Data migration tool simplifies and speeds partner upgrades from BCM/Norstar to IP Office • Strong traction for the IP Office platform in SME • 200,000th sale, 7.5M users worldwide • R7.0 adds 95xx, 96xx and B series conferencing units • 100% of former Nortel SPs are signed to sell IP Office • Road ahead will focus on innovation and coverage • Enriched mobility to user’s choice of devices • Flare like experience for SME • Expand markets via hybrid cloud strategy

  10. And finally: Announcing Avaya SME ContestRewarding Ways to Save and Innovate • Contestants only need to: • Complete IP Office ROI tool • State how they would innovate their businesses with the savings • www.avaya.com/innovators • www.facebook.com/Avayasmallbiz • Winners to be announced in September 2011 … Contest Open In: Germany, France, UK Grand prize of $50,000 worth of IP Office equipment and software and $5,000 cash Five runner up prizes of $10,000 worth of IP Office equipment and software

  11. SME Launch – What Next? • All communication materials (ie Social Media, Newsflashes, Web) will host the webinar download • Summary of attendees will be sent out to theatres • Q&A documents to be shared • EMEA Marketing – 40% of audience tend to view on-demand rather than “live”. Will ensure all SMEC Top Partners view content • Driving 7.0 forward: • Distribution Training • Partner Connect Events • Roadshows • UK/France/Germany 11

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