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产品特性分析

产品特性分析. 短渠道（易坏） 案例：新鲜水果 分析：水果是保质期较短的食品，易坏。一般由种植园供给给批发商，对于水果，批发商与零售商并不能完全分开而论，所以一般由批发商供给市场。. 汤莉. 长渠道（不易坏） 案例：电器 分析：生产一台电器，我们需从工厂引进生产零件，再由生产商组装成一个成品，再由代理商将产品售与批发商，再由批发商卖给各大超市及电器卖场。. 汤莉.

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产品特性分析

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  1. 产品特性分析 短渠道（易坏） 案例：新鲜水果 分析：水果是保质期较短的食品，易坏。一般由种植园供给给批发商，对于水果，批发商与零售商并不能完全分开而论，所以一般由批发商供给市场。 汤莉

  2. 长渠道（不易坏） 案例：电器 分析：生产一台电器，我们需从工厂引进生产零件，再由生产商组装成一个成品，再由代理商将产品售与批发商，再由批发商卖给各大超市及电器卖场。 汤莉

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