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This guide provides an essential framework for conducting qualitative interviews, emphasizing the importance of a well-structured Interview Guide. It includes tips on creating brief, focused questions and organizing them logically, as well as advice on addressing demographic facts at the end. Key points cover how to probe effectively and the common mistakes to avoid, such as interrupting participants and asking multiple questions simultaneously. Reflect on your questioning techniques after initial interviews to enhance your approach and gather richer insights from respondents.
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INFO 272. Qualitative Research Methods 13 Oct 2009 Interviewing - II
the Interview Guide • Your list of questions (try to keep it short!) • provides a structure, serves as a memory jog -- a checklist not a script
the Interview Guide • think about question groupings and sensible ordering, but don’t hold yourself to that order • chronological • specific to general • most to least important
the Interview Guide • demographic facts (ask at the end) – age, education, ethnicity, place of birth, occupation, religion • meta-questions - what questions do you think I should have asked? Do you have any questions for me? • change as needed after a couple of interviews
Exercise • Some good and bad interviews
Common Mistakes • Ignoring prime opportunities for probing • Interrupting • Unshakeable assumptions • Embedding answers in your questions • Asking more than one question at a time
