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Challenges that the sector faces in recruiting young people and adults. Dan Power. Focus on three areas. Perception of the industry Work Ready attitude Skills – capacity to develop skills. The context Thinking about the size and scope of the sector. Tourism and the visitor economy.

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Presentation Transcript
focus on three areas
Focus on three areas
  • Perception of the industry
  • Work Ready attitude
  • Skills – capacity to develop skills
tourism and the visitor economy1
Tourism and the visitor economy
  • Sector contributes £143bn in GVA
  • Between 2008 and 2011 GVA contributions increased by 12 percent
  • Workforce of 5.8m – one in five of the UK workforce
  • Need to recruit 1.7m employees in the next seven years
perceptions
Perceptions

Survey of Career Choices and Influences, 2011, Springboard UK

there are reasons why some do not see career opportunities in the sector
There are reasons why some do not see career opportunities in the sector
  • 50 percent of workforce are part-time
  • One of the highest instances of zero hour and flexible contracts
  • Average earning across core sector occupations is £26,855, compared to £32,708 across the economy as a whole
  • Highest labour turnover of any sector
recruitment challenge
Recruitment challenge
  • 6 percentof employers report hard-to-fill vacancies
  • Tougher than expected with such high unemployment
  • Two thirds of hard-to-fill vacancies are caused by applicants not having skills
skills lacking in applicants
Skills lacking in applicants
  • Job-specific skills (including a significant percentage of culinary skills for chefs)
  • Inter-personal skills or softer skills, such as communication, customer service and team working
  • Management and leadership skills
perception of the industry
Perception of the industry
  • 41% of employers arranged or funded staff training in the last 12 months
  • We spend more than average across the economy
work ready attitude
Work ready attitude
  • 65% of training activity in the sector was induction training
  • Only 15% of skilled trades such as chefs received training
  • How much training can show a real return on investment?
there is a need to
There is a need to
  • Re-focus attention on retaining staff
  • Help distinguish between careers and transient staff
  • Look at importance of stable, flexibility workforce
  • Look afresh at why and how training is being delivered
build on what s already in place
Build on what’s already in place
  • Hospitality Guild portals - Hospitalityguild.co.uk
build on what s already in place1
Build on what’s already in place
  • Accreditation
  • Centres of Excellence
  • The Quality Mark
  • ‘Into jobs’ activities