David Reecher: Finding your Real Estate Target Market

1. David Reecher: Finding your Real Estate Target Market David Reecher is a Real Estate Professional who understands what it takes to sell homes fast for the best value price possible. The first thing we do is to identify who the most opportune prospects for your property are. This is done by listing the specific amenities and features for your area (schools, community, etc.), and specific features inside and outside your home (the very same features & benefits that drew you to it, plus any beneficial upgrades since you purchased). We then match those great things about your property and area up to the qualified people who would love it as you have over the years. From their income & assets needed to qualify financially; to family age & size; their hobbies, interests & subscriptions; current lifestyle, etc. We use multiple list brokers to provide us a list or lists of people who fit the criteria laid out above (called list selects). This becomes your "most opportune prospect list." According to David Reecher, the most opportune prospects who are willing to pay the highest price for your house are generally off- market buyers. A certain percentage of these people will have a favorable response to such a property being available. In turn, they only look at your home and price aren’t as much of a factor for them because it matches exactly what fits their family’s needs - so they decide to write you an offer and make the move, even though they were not actively looking to buy.