Why Display advertising is having same important as Email marketing in Travel

1. Why Display advertising is having same important as Email marketing in Travel The travel industry is booming and marketing plays an important role in the development of this industry. Advertising has been the backbone and integral part of this industry. Be it B2B or B2C advertising, the ads have been effective in reaching larger audiences by leveraging new digital technologies and travel management tools. This includes various digital marketing techniques and tools such as display ads, print ads, social media ads, paid search ads, local ads, outdoor ads, broadcast ads, etc. Travel industry marketers are harnessing these ads and launching various strategies to generate more revenue from this industry and to be at the forefront of the competition. Schedule of announcement date The above diagram clearly explains the development of the advertising industry and the various advertising platforms. “Marketing depends on continuous innovation and it is also the main factor driving development.” Although there have been many advancements in advertising, it has been found that sectors such as email marketing and display ads have always drawn marketers' attention to their marketing goals and thus revenue generation. Email marketing still works provided it is blended with automation, thus modern marketers are making use of various email automation techniques to target their customers and generate leads for them. Advertising on the Display Network is on par with Email Marketing Email marketing works well but with recent digital advances in marketing, display advertising is proving to be dominant and adding significant value due to the visuals that grab attention and grab attention in the first place. Display ads work best when localized according to the market and can provide maximum exposure. In addition, the convenience feature improves audience response. This is the reason why display advertising has become a common practice in digital

2. marketing today. The visual and targeting capabilities of display ads provide many benefits to businesses, ranging from visibility to brand awareness. "Display ads and email marketing together can do wonders and can benefit businesses in a number of ways. So ignoring them would be nothing but a wacky deal." 5 reasons why display advertising is as important as email marketing in the travel industry Display advertising has become the primary tool for travel marketers as well as they leverage the power of display ads in their email campaigns. Let's find out more information about how display ads are revolutionizing the travel industry and revamping the way people effectively plan and manage their business or corporate travels. 1. Display ads are visually appealing Images speak louder than words, and email campaigns containing images or other rich media elements have been shown to have greater opportunities for conversion. Image ads attract online audiences on a website, social media platform or any other digital medium and make them take a specific call to action, which is the ultimate goal of every marketer. Rich media ads such as text, images, or video may encourage a user to click to reach a landing page and take a final call-to-action, that is, to close a deal or make a purchase. The presentation or graphics create an eye-catching ad that can target the right audience and wrap it together in a path to results. Through display ads, travel companies can more easily convey information about travel technologies and features that may help companies manage their efficient travels. 2. Displayed ads increase brand awareness The visuals of display ads increase the chances of customer engagement along with brand awareness and thus benefit the business. Interactive multimedia ads include interactive elements, such as video, audio, and clickable elements. These ads include a call-to-action within the ad itself. In the case of pay-per-click (PPC) ads, users need to read the text on the ad and then click to access the landing

3. page to learn more about and view the business. Clickable elements can be used effectively while promoting a travel technology feature by travel management companies. 3. Display ads Take a targeted approach Marketing is broad and all marketing activities will go in vain if the ads do not target the right audience when using online advertising. It is advisable to always target the people most relevant to your business. Websites can prove to be the best platform for promoting these ads as they are industry specific. For example, corporate ads in the travel industry serve the goal of marketers better when targeted and posted on travel sites. Additionally, search marketing techniques like SEM and SEO are always there to improve targeting initiatives. Marketers can also facilitate themselves by creating specific parameters for their display ads such as prioritizing the locations they appear on, the geographic area they are located in, and the demographics of the niche or market they like. Targeted ads perform better, so marketers can increase their spending. 4. The displayed ads provide useful statistics and data Display ads work best at providing customer insights and intent statements that help marketers know their audience / customers better. Marketers can analyze data of intent or insights and measure their marketing activities using tools like Google Analytics, Facebook Analytics, etc. to track their performance. With the help of these ideas, marketers can get an overview of exactly how often their ads have been clicked. This also helps travel marketers to organize their marketing activities and take action on their marketing campaigns according to results and outcomes. This also helps in tracking their investment to ensure that they are getting the most out of it. 5. Transfer rates added in travel technology companies The advantage of online offerings is that with their features like target audience and customer-focused approach, marketers can measure their impact in real time by leveraging analytics. According to Bizo, business audience marketing company, display ads can greatly improve market response. Studies show that targeted

4. offerings by travel technology companies boost their conversion rates significantly. In addition, the display screens help them improve sales for their business and thus generate revenue. This can definitely provide travel companies with more referring customers and more revenue generated from those loyal customers. Case study on display ads Title: CHEAPFLIGHTS "DRAG DROP AND GO" Inexpensive Image Based Search Function - Drag & Drop & Go helps people find flights for events and summits around the world. The case study below shows how a travel site got a 95% clickthrough rate for the site with a twisted interactive banner search campaign. Summary Cheapflights' web banner served as a flight search tool. Users have dragged the image of articles on the page of interest onto the banner to get the right ticket. Engagement rate: 145% higher than the benchmark for other digital campaigns. Challenge: Business people travel around the world to attend conferences, meetings, experience business events, etc. According to the UK report, 45% of live music viewers were music tourists and there were 9.5 million music tourists in the UK alone. To target these people, Cheapflights has introduced a web banner ad that acts as an easy tool to search for flights by simply dragging a user's "articles or blogs" image onto the banner to get the right ticket. Solution: The job has been launched in banner ads on the news sites of The Guardian, The Telegraph, Mirror, and NME.com An entrepreneur reading an article or blog about the upcoming event or summit can drag the image accompanying the article or blog, drop it into

5. the accompanying Cheapflights banner and instantly get trip fares for the next summit. Another example, tech enthusiasts can drag a picture of a technology launch event and drop it into a website ad banner and seamlessly find the best flight price to go to the event's destination. Once the image is projected, it is captured and analyzed to determine if the image features a conference, event or summit. This information or insight is then fed to ticket selling services, such as Ticketmaster, to find out when and where the next summit or event will be. Cheapflights API is then used to find the best flights to the event from the user's site. Then flight search results are sent back and displayed on the banner. “We're moving on with the concept of” smart search, ”said Andrew Shelton, General Manager of Cheapflights.co.uk. It got simple "to the next level by presenting our simple travel research to our media partner readers." Results Engagement rate: 145% higher than the benchmark for other digital campaigns. 92% have clicked on Cheapflights. Conclusion Business travel relies primarily on improved corporate travel management solutions, along with continuous innovations in business travel solutions. Corporate travel companies can benefit greatly if they revamp their marketing strategies and make the best use of modern travel technologies. With a perfect combination of email marketing automation and the targeted image ads used in their marketing campaigns, marketers can convert their potential prospects into loyal customers because there is always a market for those who can sell.