How AI Is Transforming Content

1. How AI Is Transforming Content One would think that only humans can create complex and high-level projects and campaigns. But, what if a computer could create a useful content strategy? We might not be too far from the fact that machine learning is achieved through machine learning. Automated systems and tools such as analytics generation and predictive analytics will give AI a good amount of creation process and, in some cases, allow content to be easily automated. Associated Press is already using artificial intelligence to curate new content. The benefits of AI in content marketing are impressive, including research, tracking results, precise targeting, and predictive analytics. Some of the common AI capabilities include converting a financial report into a news article in press release style, creating product descriptions based on the standard manufacturer version, organizing content for social media, and translating other types of aggregate data into more readable and customizable text for wide users. As the AI is improving in the content creation process as well as custom content editing, it will also help simplify the content moderation process and reduce costs. CONNECT WITH A CONTENT MARKETING SPECIALIST For humans, it is not yet clear whether AI is the aid or the competitor. As researchers develop artificial intelligence for accent recognition to improve speech recognition, it appears that there is nothing that AI cannot do. To simplify content intelligence, AI can force content creators, from copywriters to videographers, to master the human elements to become an AI writer to weave the brand's story, evoke the right emotions, and push the boundaries of creativity and imagination in order to produce the best content. With these new AI applications, the focus will be less on synthesizing sentences and more on mastering AI technology to learn how to fill in a complex template and manipulate its features and options so that it broadcasts the type of content you want. And of course, spend more time strategizing the type of digital experience you want to have with the various content recommendation options.

2. The main downside to AI generated content is the emergence of fake news. Facebook has had to take steps to combat it, and emerging private companies are developing opportunities around filtering misinformation. Gartner recently predicted that by 2022, "most people in mature economies will consume more misinformation than real information." The research firm also warned that while AI is proving effective at generating new information, it is equally effective at distorting data, leading to false information. For this reason, the brands will be discontinued. As brands increasingly act as publishers and organize their own content through the search engine, the content marketing strategy, marketing activities, fact-checking and data cleansing will become more and more important - and will require more resources. Artificial intelligence has the potential to help automate content writing, but hybrid marketers skilled at interpreting and cleaning up your data will be the key. Whatever the specific marketing application is, your AI tool will need clean and optimized inputs, plus experts in the right place, to understand the algorithm and other outputs.