B2B Marketing Stats That Will Help You

1. B2B Marketing Stats That Will Help You The most important marketing struggles between companies Many B2B companies face similar challenges when it comes to marketing. Knowing that others are in the same situation is comforting but knowing how to overcome these challenges is rewarding. Acknowledging your weakness is the first step in overcoming it. In a recent study by HubSpot, businesses acknowledged these 8 difficulties in the most important weaknesses of B2B marketing. Top content marketing statistics Blogs, Strategy, Podcast Content marketers take advantage of specific projects and platforms to improve their marketing endeavors. Whether you're working on national or international accounts - here are some of the trends happening in content marketing in the B2B space. 53% of marketers use blog content creation as the best inbound marketing B2B companies that blog 11+ times a month generate 3 times more traffic Headlines of 6 to 13 words generate the most traffic and are consistent On average, B2B marketers allocate 28% of their total marketing budget to content marketing 47% of buyers see 3-5 pieces of content before engaging with a salesperson 96% of B2B buyers want content with more input from industry thought leaders 11% of marketers plan to add a podcast to their marketing efforts 64% of podcasts are played on a smartphone or tablet device Weekly listeners consume five shows per week on average Social media marketing statistics Facebook, Instagram, LinkedIn, and Snapchat

2. With so many channels to distribute content, finding the right content for your audience is essential. This is how B2B marketers expand their reach across Facebook, Instagram, Pinterest, and Snapchat. 72% of adult internet users use Facebook Posts with photos have 2.5 times more engagement than posts without photos Facebook sends 82% of social media traffic to long stories and 84% of social media traffic to short news articles 63% of Facebook users say it is a platform for news, events, and issues outside of friends and family Photos that display faces get 38% more likes than photos that don't display faces 28% of adult internet users use Instagram 59% of Instagram users use the platform daily - 35% check out the platform multiple times a day Over 95 million photos and videos are shared daily 25% of adult internet users use LinkedIn The only platform that's more used among people between the ages of 30 and 49 than those between the ages of 18 and 29 46% of online adults who have graduated from college are LinkedIn users LinkedIn has 450 million members - only 25% actively visit their professional social network each month Snapchat had 150 million daily active users 8,796 photos per second are shared on Snapchat 52% of Snapchatters are under the age of 25 23% of adult internet users use Twitter 30% of online adults under the age of 50 use Twitter, compared to 11% of online adults 50 or older. 3 out of 10 online city dwellers use Twitter, compared to 21% of suburban residents and 15% of those living in rural areas.

3. Twitter has nearly 4 times as many users internationally as it does in the United States. Social Media Management - 88% of marketers want to know how to measure the ROI of social media activities Only 42% of marketers said they were able to measure their social activities 92% of marketers say social media is important to their business More than half of marketers who used social media for at least two years reported that it helped them improve sales 90% of all marketers indicated that their efforts on social media increased the visibility of their business By spending at least six hours a week, 66% of marketers see the benefits of bringing in leads using social media. At least 61% of those who invested at least six hours per week in social media marketing experienced improvements in their search engine rankings 6 in 10 small business owners are unable to track the ROI from their social media activities Social media use - 64% of marketers use social media for six hours or more and 41% for 11 hours or more per week Nearly 19% of marketers spend more than 20 hours a week on social media 83% of all marketers actively follow social media marketing initiatives As of 2015, 35% of all those 65 and older reported using social media, compared to only 2% in 2005 As of 2015, 90% of young people use social media, compared to 12% in 2005 Almost a third of the world uses social networks regularly Email Marketing Statistics Email has returned from being a "thing of the past." This is how marketers use email to revive their marketing plan and increase their return on investment. Click-through rate statistics

4. 54% of marketers say increasing engagement is their top priority in email marketing 11 AM ET has the highest click rate for email sending 15% of marketers surveyed said their companies still don't regularly review email openings and clicks. Only 23% said they integrated their websites and emails to track what happens after a single click The open rate of email notifications about abandoned gigs is 40.5% As the number of images in an email increases, the email click-through rate tends to decrease 64% of people prefer rich text emails Email subject lines that include the words "Thank you" have the highest engagement levels above average Almost half (47%) of marketers say they sometimes test alternate subject lines to improve email performance The open rate of personal message emails was 17.6% compared to 11.4% without personalization Email segmentation statistics 42% of marketers don't send targeted emails. Only 4% use layered targeting 83% of businesses use at least the primary segmentation for their emails The ability to segment email lists and individualize email campaign messages is the most effective personalization technique for 51% and 50% of influencers in marketing respectively. Segmented and targeted emails generate 58% of total revenue Worldwide email use will exceed 3 billion users by 2020 66% of unsubscribe from 5 to 10 pm. Lead generation Whether through content sharing, newsletters, or other digital marketing statistics, lead generation is implemented by the majority of B2B companies.

5. 80% of companies report that their lead generation efforts are fairly / moderately effective Lack of resources, such as staff, finance, and time, remained the biggest obstacle to creating successful customer lists for 61% of B2B marketers For inter-company marketers, the ideal number of fields in registration and download forms on the web is between three and five for 79% of respondents, while only 16% said it is six or more 53% of marketers say half or more of their budget is dedicated to generating leads, while 34% say less than half of their budget is dedicated to generating leads Only 16% of marketers say external practices provide the highest quality to their leads 63% of marketers say increasing their traffic and leads is their biggest challenge 58% of marketers say their lead generation budget will increase in the next year. Almost 80% of businesses that don't meet their revenue goals attract 10,000 visitors per month or less For those who exceed their revenue targets, 70% report attracting more than 10,000 visitors per month