How to Create Buyer Personas: A Simple Guide with Defined Steps

Want to devise an effective marketing strategy? Do you know your target audience???<br><br>Unless you know who your target audience is, how can you devise an effective marketing strategy?!<br><br>One of the critical mistakes majority of business owners make is venturing into unchartered areas with no strategy & zero knowledge of their target audience; just ask any B2B lead generation company.

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