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The YOU-Tube Generation: Reaching Students Through Video Media. Presenters: Mike Hess Associate Dir. of Off-Campus Living Stephan Oechsle Off-Campus Living Graduate Assistant Lynn Walsh Community Assistant Coordinator. Understanding the Message. General Points

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the you tube generation reaching students through video media

The YOU-Tube Generation: Reaching Students Through Video Media

Presenters:

Mike Hess

Associate Dir. of Off-Campus Living

Stephan Oechsle

Off-Campus Living Graduate Assistant

Lynn Walsh

Community Assistant Coordinator

understanding the message
Understanding the Message

General Points

  • Take Direction from your Mission
    • The Off-Campus Living Office's mission is to coordinate services, education, events, and resources for off-campus living.
  • Education and Outreach themes in many Student Affairs Areas
  • Video Media, properly presented, can assist in fulfilling this need.
understanding the message1
Understanding the Message

Our Message

Examples

  • Understanding City Regulations
  • Building Awareness
  • Personal Safety
  • Litter Control
  • Noise Ordinance
creating a storyline
Creating a Storyline
  • Decide on a Topic
    • What is Most Important?
    • What is Suited to this type of Presentation?
  • Create a Pitch
    • What draws a student into the topic?
    • Is it a Newscast, PSA, something else?
  • Find the Participants
    • Identify your “Cast”
    • Organize the Team: production, editing, dispersal
  • Story Board the Idea
making a video

Making a Video

We know what we want, but how do we actually make a video?

It’s Easier Than You Might Think!

equipment
Equipment
  • Video Camera-$150 and up
  • Editing Program-final Cut Pro, Final Cut Express
    • Educational Discounts through APPLE
    • Windows Movie Maker-comes on PCs
  • Tripod-Some cameras come with tripods, $40 and up
  • Fire wire, USB connectors, to connect video camera to computer, some digital cameras allow you to edit on the camera as well-$20 and up
resources on campus
Resources on Campus
  • Journalism/Communication Department
    • Students are eager to gain experience
    • Internships?
  • Other People who might be interested
    • Public Relations
    • Drama 
  • Telecommunications - Video Production Majors
  • Other offices that may have AV equipment
other things to consider
Other Things to Consider
  • Time Commitment
  • Audience Appeal
now for your viewing pleasure

Now for your Viewing Pleasure,

A Short Demonstration!

giving your message a home
Giving Your Message a Home
  • Facebook
  • University Website
  • MySpace
  • YouTube, Google Video, Yahoo Video
  • Local Theatres
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