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Procter & Gamble - PowerPoint PPT Presentation


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Procter & Gamble. Mission statement:

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Presentation Transcript
slide2
Mission statement:
  • We will provide branded products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper
history
History
  • 1837: William Procter and James Gamble form Procter & Gamble, a partnership in Cincinnati, Ohio, to manufacture and sell candles and soap. 
  • 1878: P&G introduces White Soap, soon renamed Ivory.
  • 1890: The Procter & Gamble Company is incorporated.
  • 1911: Crisco, the first all-vegetable shortening, debuts.
  • 1931: Brand management system is formally introduced.
  • 1946: P&G introduces Tide laundry detergent.
  • 1955: Crest toothpaste makes its debut.
  • 1957: Charmin Paper Company is acquired.
  • 1961: Test marketing of Pampers disposable diapers begins.
  • 1963: Company acquires the Folgers coffee brand.
  • 1982: Norwich-Eaton Pharmaceuticals is acquired.
  • a controlling interest in German hair-care firm Wella AG.
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In 1988, P&G entered China

  • 1985: P&G purchases Richardson-Vicks Company, owner of the Vicks, NyQuil, and Oil of Olay brands.
  • 1988: Noxell Corporation, maker of Noxema products and Cover Girl cosmetics, is acquired.
  • 1991: Max Factor and Betrix cosmetic and fragrance lines are bought from Revlon, Inc.
  • 1992: Pantene Pro-V shampoo is introduced.
  • 1993: Major restructuring is launched, involving 13,000 job cuts and 30 plant closures.
  • 1997: Company acquires Tambrands, Inc., maker of the Tampax line of tampons.
  • 1998: Organization 2005 restructuring is launched.
  • 1999: Premium pet food maker Iams Company is purchased.
  • 2001: P&G acquires the Clairol hair-care business from Bristol-Myers Squibb Company.
  • 2002: Jif peanut butter and Crisco shortening brands are divested.
  • 2003: Company acquires a controlling interest in German hair-care firm Wella AG.
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President: Bob McDonald
  • Headquarters: Cincinnati, Ohio
  • Area served :serve consumers in more than 180 countries
brands
Brands
  • P&G’s 50 leadership Brands are some of the world’s most well known household names.
  • 24 of these 50 brands each generate more than one billion dollars in annual sales.
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Staff size:127,000
  • in 2011, P&G made $82.6 billion dollars in sales