The 10 Most Common Web Site Mistakes ... and how to avoid them Candace Carter Back2Front - PowerPoint PPT Presentation

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The 10 Most Common Web Site Mistakes ... and how to avoid them Candace Carter Back2Front
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The 10 Most Common Web Site Mistakes ... and how to avoid them Candace Carter Back2Front

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  1. The 10 Most Common Web Site Mistakes ... and how to avoid them Candace Carter www.Back2Front.ca

  2. #1 Most Common Mistake Allowing your web site to be broken!

  3. Link checking HTML validation Up time monitoring, Regular Backups, Sever Fail-overs, SEO Statistics reporting Form Testing Updates, Email services, Site redesigns Domain renewals DNS services Custom programming Technical support Browser compatibility Web Site Management

  4. #2 Poor Navigation If your prospect can't find the information he needs quickly and easily she will go elsewhere!

  5. Navigation Over load How many places can you find to click on?

  6. #3 The Splash Page Visitors and Search Engines hate them!

  7. #4 No SEO Do you want traffic? If so, you need SEO!

  8. Search Engines • Lot of misinformation - crooks – be careful! • Content is the key. Really! • Cross Links • Site promotion • Pay per click • Meta tags • Hit statistics - How do you know if its working?

  9. #5 Poor Writing Bad speling, and and worrser grammar.

  10. #6 Too Little Information and the generalization trap.

  11. At ABC Company we provide synergistic custom business solutions by listening your you specific needs. We believe that as your strategic partner we can can improve your ROI and increase your client's satisfaction, with integrity and professionalism. ABC company provides custom accounting services for small business in Toronto Ontario Canada. Our certified accountants come to your door, listen to your needs, and deliver per project, per hour, or on contract, bookkeeping, tax, payroll, or accounts receivable management. Web Site Content

  12. Poor Keys word, vague At ABC Company we provide synergistic custom business solutions by listening your you specific needs. We believe that as your strategic partner we can can improve your ROI and increase your client's satisfaction, with integrity and professionalism. Key word rich, specific. ABC company provides custom accounting services for small business in Toronto Ontario Canada. Our certified accountants come on site, listen to your needs, and deliver per project, per hour, or on contract, bookkeeping, tax, payroll, or accountsreceivable management. Web Site Content

  13. #7 Too much flash, animation, blinking, buttons, images and the "emphasize everything" syndrome

  14. 4 different ways to search 86 different links just on the home page Some items blink Some items change with flash Some items cause pop ups Some items emphasized with purple some items with red Where to look? Just too much to absorb!

  15. #8 Legibility I can't believe I still need to mention this!

  16. #9 Inconsistency Am I still on the same web site?

  17. Too Dark Contrast for reading Hidden navigation No home page text

  18. Links to new pages only show up after scrolling around to find them Too hard to see.

  19. Different navigation Different colour Different layout Is this still the same site? Nav still hard to read.

  20. #10 Ugly Last on the list for a reason.

  21. Ugly!