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MEDIA INFLUENCES

MEDIA INFLUENCES. Website Reliability. No one should assume that information on the Internet is accurate, timely, clear, and important. Many of us have the perception that if something appears in print, then it must be true. Any person with minimum computer skills can set up a Website .

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MEDIA INFLUENCES

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  1. MEDIA INFLUENCES

  2. Website Reliability • No one should assume that information on the Internet is accurate, timely, clear, and important. • Many of us have the perception that if something appears in print, then it must be true. • Any person with minimum computer skills can set up a Website. • There are no restrictions on what a person can place on a site, and there are no requirements that the material be edited or reviewed

  3. Determining Website Reliability • Reliability of Internet information can be determined by: • Authority: who is responsible for content • Coverage: how the content is covered • Objectivity: if the content is biased • Accuracy: if the content is factual • Currency: how up to date the content is

  4. AUTHORITY • Is the page signed? • Are the author’s qualifications available? • Does the author have expertise in this subject? • Is the author associated with an educational institution or other reputable organization? • Is contact information available on the site?

  5. COVERAGE • IS the information relevant? • Is the information useful to you? • Does the page have information that is not found elsewhere? • How in-depth is the information?

  6. OBJECTIVITY • Does the information show a minimum of bias? • Is the page a presentation of facts and not designed to sway opinion? • Is the page free from advertisements or sponsored links?

  7. ACCURACY • Is the information reliable and error-free? • Can you find when the last update was? • Is there an editor or someone who verifies/checks the information? • Is the page free from spelling or other obvious problems?

  8. CURRENCY • Is the page dated? • When was the last update? • Are the links current and do they point to existing pages?

  9. Social Media • Any website that allows social interaction; a portal for entertainment and communication • Examples: FACEBOOK, TWITTER, VINE, BLOGSTER, INSTAGRAM, TUMBLR, SNAP CHAT, REDDIT, YOUTUBE

  10. Benefits of Social Media? • Staying connected • Making new friends • Sharing pictures, videos, music • Enhanced creativity • Growth of ideas • Expanded networks • Fostering self-identity • Collaboration on homework or group projects • Exchanging ideas • What else can you think of?

  11. Risks of Social Media? • Sexting • “Facebook depression” • Employment opportunities • What else can you think of? • Limited capacity to self-regulate • Susceptibility to peer pressure • Cyber bullying • Privacy issues • Internet addiction • Sleep deprivation • College Acceptance

  12. Think about this term: DIGITAL FOOTPRINT Collective, ongoing record of one’s web activity. What goes online, stays online!

  13. Social media advertising Most Advertisers take advantage of social media users by putting ads everywhere! There are many forms of advertising techniques used to get your attention! They find YOU based on YOUR searches Ads targeted based on web-browsing behavior

  14. ADVERTISING TECHNIQUES Bandwagon Ads that make you want to buy or do something because others have it or are doing it. Nostalgia Ads that focus on the way “things used to be”, the good ‘ol days. Sense Appeal Ads that use sounds or pictures to appeal to your senses.

  15. ADVERTISING TECHNIQUES Celebrity Ads that use famous people to sell a product. Humor Ads that make you laugh so you will remember the product.

  16. What ads stick in your mind? Why?

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