1 / 20

PHILIPS sense and simplicity

Shannon Dorsey Brian Patera Leslie Royer Hope Sutton Brandi Wisenbaker. PHILIPS sense and simplicity. History. 1892: Philips & Co established 1912: Incorporated 1914: 1 st research lab established Multiple reorganizations Marketing changes “Let’s make things better.”

darryl
Download Presentation

PHILIPS sense and simplicity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shannon Dorsey Brian Patera Leslie Royer Hope Sutton Brandi Wisenbaker PHILIPSsense and simplicity

  2. History • 1892: Philips & Co established • 1912: Incorporated • 1914: 1st research lab established • Multiple reorganizations • Marketing changes • “Let’s make things better.” • “Sense and simplicity.” • 2007: Vision 2010

  3. Mission • "Improve the quality of people’s lives through timely introduction of meaningful innovations."

  4. Vision and Values • “In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people.” • Delight Customers • Deliver Great Results • Develop People • Depend on Each Other

  5. Sectors • Healthcare • Lighting • Consumer Lifestyle

  6. Goals • Group EBITA: 10-11% in 2010 • Healthcare EBITA: 15-17% • Lighting EBITA: 12-14% • Consumer Lifestyle: 8-10% • 6% Sales growth for period 2008-2010 • Return on invested capital: 12-13% in 2010

  7. 1st Quarter 2010 Financials • Group EBITA: 9.8% • Healthcare : 10.7% • Lighting : 14.0% • Consumer Lifestyle: 9.2% • Sales growth: 12% increase • ROIC

  8. Financial Ratios

  9. Internal Stakeholders • Employees • Board members • Stockholders

  10. External Stakeholders • Customers • Suppliers • Creditors • Government • Communities • General Public

  11. Most Important Stakeholders • Customers • Employees • Stockholders

  12. Strategies • Corporate Level • Unrelated Diversification • Business Level • Differentiation • Functional Level • R&D, Marketing

  13. Five Forces Analysis • Low Threat of Entry because of economies of scale, high start-up costs • Increased Rivalry because of consolidated industry, high exit barriers, declining demand, and high fixed costs.

  14. Five Competitive Forces • Increased Threat of Substitutes because many competing brands offer similar products and no switching costs • Low Power of Buyers because there is a large number of buyers • Low Power of Suppliers because there are many supplier firms and the supplied input is not highly differentiated

  15. Macroeconomic Forces • Global • Technological • Demographic • Social • Political & Legal • Macroeconomic

  16. Competitive Advantage • Innovation* • Customer Responsiveness* • Efficiency • Quality

  17. Core Competences • Humanities, design • Life sciences • Physics & Chemistry • Electronics • Informatics & mathematics • Technology, engineering

  18. Corporate Governance • Two Tier System - Supervisory Board - Board of Management • Group Management Committee - Highest consultative body within Philips

  19. Ethics • General Business Principles • Code of Ethics • Act honestly & ethically • Avoid conflicts of interest • Comply with applicable govt laws, rules, regulations

  20. Any Questions?

More Related