NOTES ON ADVERTISING AND MARKETING. Marketing: The science that lets advertisers and vendors know the desires that provoke consumption.
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Marketing: The science that lets advertisers and vendors know the desires that provoke consumption.
Advertising: A paid, one-waycommunicationthrough a medium in whichthe sponsor isidentified and themessageiscontrolledbythe sponsor. Itcreates and stimulatesthedesireforsuperfluousnecessities and augmentstheirconsumption.
Humanbeingshavewants and desireswhichinfluencetheirbehavior; onlyunsatisfiedneeds can influencebehavior, satisfiedneedscannot.
SuggestedbyLeonFestinger, thisoccurswhenan individual experiencessomedegree of discomfortresultingfromanincompatibilitybetweentwocognitions. Forexample, a consumermayseektoreassurehimselfregarding a purchase, feelingthatanotherdecisionmayhavebeen, in retrospect, preferable.COGNITIVE DISSONANCE THEORY
It is a signalormessageembedded in anotherobject, designedtopassbelowthe normal limits of perception. Thesemessages are indiscernible bytheconsciousmind, butallegedlyaffectthesubconsciousordeepermind. Subliminal techniqueshaveoccasionallybeenused in advertising and propaganda; thepurpose, effectiveness and frequency of suchtechniquesisdebatedSUBLIMINAL MESSAGE