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Digital Media Sales Certification - PowerPoint PPT Presentation


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IAB Certification Program FAQ. Digital Media Sales Certification. Global Summit October, 2012. Mission. To accelerate the growth of companies and individuals in digital advertising To elevate perception of our industry To provide a foundation for sales career advancement

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Presentation Transcript
mission
Mission

To accelerate the growth of companies and individuals in digital advertising

To elevate perception of our industry

To provide a foundation for sales career advancement

To provide a tool for recruitment and professional development

To create and curate the body of knowledge for the digital advertising industry

Digital Media Sales Certification Program | Mission

credible program includes
Credible Program Includes:

Digital Media Sales Certification Program | Elements

  • Examination created by industry subject matter experts and vetted by a third-party testing organization
  • Application process that has eligibility requirements such as education or experience thresholds
  • Process for maintaining credentials through continuing education
  • Adherence to an industry code of ethics
  • Governance structure that maintains independence
revenue opportunities
Revenue Opportunities

Digital Media Sales Certification Program | Revenue

Examination Fee for Members ($350) and Non-Members ($450)

Application Fee

Recertification Fee

Continuing Education revenue from classes and events

Exam preparation revenue from Study Guide, Practice Test and Training Classes

Membership revenue from Certified Sales Professionals Organization

All revenue can be repeated by launching new areas of Certification (Marketers, Agencies, Ad Ops, Sales Mgmnt)

contact information
Contact Information

Michael Theodore

VP, Training & Development

[email protected]

(212) 380-4725

www.iab.net/certification

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