schemas stories and interfaces
Download
Skip this Video
Download Presentation
Schemas, Stories, and Interfaces

Loading in 2 Seconds...

play fullscreen
1 / 28

Schemas, Stories, and Interfaces - PowerPoint PPT Presentation


  • 94 Views
  • Uploaded on

Schemas, Stories, and Interfaces. Jane Douglas Management Communication. Schemas. Building blocks of perception Schemas enable us to perceive the world Scripts to act on the world. Schemas. Establish users within world Establish expectations Enable interpretation/comprehension

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Schemas, Stories, and Interfaces' - darlene


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
schemas stories and interfaces

Schemas, Stories, and Interfaces

Jane Douglas

Management Communication

schemas
Schemas
  • Building blocks of perception
  • Schemas enable us to perceive the world
  • Scripts to act on the world
schemas3
Schemas
  • Establish users within world
  • Establish expectations
  • Enable interpretation/comprehension
  • Enable action
schemas4
Schemas
  • Also cue interaction
  • The more conventional or familiar the schema, the less cueing necessary
  • Max Payne vs Black & White
other uses for schemas
Other Uses for Schemas
  • Design of innovations to guarantee rapid uptake and widespread adoption
  • Mapping stories onto FSMs
  • Aesthetic computing
common schemas
Common schemas
  • Restaurant schema
  • Classroom schema
  • Work schema
schemas provide fine details that inform our expectations
Schemas provide fine details that inform our expectations
  • Romantic comedy schema
  • Suspense schema
  • Mystery schema
  • Macintosh desktop schema
  • PalmPilot schema
  • TiVo schema
schemas also provide blueprints for action
Schemas also provide blueprints for action
  • If schemas enable us to perceive the world, scripts provide the means for us to act upon it.
  • Schemas may cue scripts.
  • Affordances may cue schemas or scripts.
innovation and schemas
Innovation and schemas
  • The secret to successful innovation lies not in inventing new schemas but in cueing familiar scripts that can eventually hew to multiple schemas.
  • Examples: Prodigy versus AOL
  • Apple Newton versus US Robotics PalmPilot
innovation and schemas10
Innovation and schemas
  • As genres mature, the schemas/scripts can become more flexible.
  • Sixth Sense and the horror schema
  • Contrast even GTA III with GTA: Vice City.
schemas and console games
Schemas and console games
  • Shooters Strategy
  • Hunt-quest
  • Mystery
schemas and immersion
Schemas and immersion
  • When we’re squarely situated within a familiar schema, even if we’re interacting intensively with a game (think twitch play), we are fully immersed within its world.
schemas and engagement
Schemas and engagement
  • When, however, a text is cueing multiple schemas or requires us to invoke schemas from outside the game/text world to interact with or understand them, we tend to be engaged.
immersion engagement flow
Immersion…Engagement…Flow
  • Not a continuum so much as an X-Y axis, with what psychologists dub a “flow” state lying in the zone where the axes intersect.
  • In a flow state, you’re both immersed and engaged.
schemas and scripts
Schemas and Scripts
  • Conventional schemas = familiar scripts
  • Less breaking frame for scripts
  • More immersion, less engagement
design implications
Design Implications
  • The more the tools for play are embedded naturally within both the frame of the game/genre schema and the narrative, the more immersive the game.
core narrative schemas
Core narrative schemas

Steady state

Breach/change

Redress/action

Steady state

core narrative schemas25
Core narrative schemas

Steady state

Breach/change

Redress/action

Breach/change

for example mystery
For Example…Mystery
  • Another ordinary day in the village.

= Steady state

  • One of the residents is discovered dead.

= Change/Rupture

Detectives set about discovering the identity of the killer

= Action/Redress

for example mystery cont
For Example…Mystery, cont.

Killer panics and begins covering tracks

= Change/Rupture

Detectives follow trail of bodies/evidence

= Action/Redress

Killer crumbles under pressure or confesses

= Action/redress

Order is restored

= Steady state

slide28
FSMs
  • Steady State = Coke machine
  • Change = money in
  • Action = make selection
  • Change = drink dispensed
  • Action = change returned
  • Steady State
ad