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Hong Kong Arts Festival

Hong Kong Arts Festival. Introduction. The Hong Kong Arts Festival Society is a non-profit-making organisation and a registered charity. The first Festival was held in 1973 and the 30th Festival was just concluded in March, 2002.

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Hong Kong Arts Festival

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  1. Hong Kong Arts Festival

  2. Introduction The Hong Kong Arts Festival Society is a non-profit-making organisation and a registered charity. The first Festival was held in 1973 and the 30th Festival was just concluded in March, 2002. Over 91,000 audiences attended 119 performances in major cultural venues at an average attendance of 86%.

  3. OBJECTIVESMission to present an international arts festival of the highest artistic standard which will: - enrich the cultural life of Hong Kong; - act as a catalyst and arouse wider interest in the arts; - encourage cross-cultural fertilization.

  4. Programme  to present a balanced programme including programmes which: - introduce the latest artistic trends; - are innovative and catalytic in their influence on the local art scene; - are not frequently seen in Hong Kong.  to present programmes from around the world including Mainland China which sustain the Festival’s reputation as a major international arts festival.

  5.  to present the best of local talents in the Festival, preference being given to: - new works; - productions specially mounted for the Festival; - programmes highlighting the cultural setting of Hong Kong.

  6. Finance to ensure that the Festival at least breaks even each year. to achieve a minimum target of 80% of tickets sales available. to build sponsorship and other income support for the Festival.

  7. Sources of Income The annual budget is $60m of which Approx. $23.4m or 39% comes from grants from LCSD and HKJC Approx. $24M or 40% comes from ticket sales; and the rest comes from sponsorship, donations, advertising, membership and miscellaneous income.

  8. Why sponsor the Hong Kong Arts Festival?

  9. Arts sponsorship can … • Enhance your corporate image • Provide corporate entertainment opportunities • Improve community relations • Reach out to your target market • Build your brand name or product image • Provide publicity opportunities over a period of 5 to 8 months

  10. HSBC(backed the Festival since 1973)“Our financial support for the Student Ticket Scheme fits very well with other activities in that it gives students the opportunity to experience top class international performances.”“We often support the large opera performances, e.g. with local singers and local chorus’ participation and there is a great scope for backstage involvement by HK theatre crews”Nanette McClintock, Hongkong Bank Foundation

  11. ExxonMobil(funded programmes by local artists since 1980)“We wanted to give local artists a chance to perform alongside their international peers; to create opportunities for them to expand their confidence, skills and audience”Jane Tang, Public Affairs Manager

  12. KMB(supported the Festival since 1999)“hope to move in the direction of long-term support”“The arts raise the cultural standards of our society, adding dimensions beyond the economics. For sponsors, they are a great opportunity to catch the public’s attention. KMB has been in HK for 65 years, but we want to raise our profile. People don’t automatically associate the arts with buses! There are lots of future plans too … maybe even having artists paint our buses!”Winnie Ng, Commercial Director

  13. Sir Edward Youde Memorial Fund(supported Young Friends Scheme since 1992)The YFS recruited members through secondaryschools and tertiary institutions. Over 6,000 Young Friends participatedin the 2002 Festival.“We see involvement with the arts as very much part of our mission to pursue excellence. We see it as a big challenge to get young people involved in cultural pursuits, and to get parental support”Ronald Arculli, Chairman of the Council of SEYMF

  14. Strike the Right Chord be a Festival Sponsor

  15. What can we do for YOU as a Programme Sponsorship? • Your company and its Logo • Complimentary Tickets • Free Advertising • On-site Publicity • VIP Invitations • Continued Image Enhancement • Spin-Off Publicity • Priority Advance Booking • Express Line to Niche Markets

  16. Privileges of being aPatron’s Club Member

  17. Platinum Member (HK$85,000) • 12 complimentary top-price tickets to the Festival performance(s) of your choice • 2 complimentary tickets to the Festival Opening performance • 2 complimentary tickets to the Festival Finale performance • Special invitation to one Festival performance with use of a Patron’s Box with 9 seats • Invitation to the Festival Opening Reception and Finale Reception • Invitation to Sponsors’ Thank You Dinner hosted by the Chairman of the Hong Kong Arts Festival Society • Invitation to the Festival Plus+ events

  18. Gold Member (HK$65,000) • 8 complimentary top-price tickets to the Festival performance(s) of your choice • 2 complimentary tickets to the Festival Opening performance • Special invitation to the Festival Opening Reception or Finale Reception • Special invitation to one Festival performance with use of a Patron’s Box with 4 or 9 seats • Invitation to Sponsors’ Thank You Dinner hosted by the Chairman of the Hong Kong Arts Festival Society

  19. Silver Member (HK$45,000) • 4 complimentary top-price tickets to the Festival performance(s) of your choice • 2 complimentary tickets to the Festival Opening performance • Special invitation to one Festival performance with use of a Patron’s Box with 4 seats • Invitation to the Festival Opening Reception

  20. Bronze Member (HK$35,000) • 2 complimentary top-price tickets to the Festival performance(s) of your choice • 2 complimentary tickets to the Festival Opening performance • Special invitation to one Festival performance with use of a Patron’s Box with 4 seats • Invitation to the Festival Opening Reception

  21. They Grow - You GlowSupport theStudent Ticket Scheme

  22. The Hong Kong Arts Festival is committed to making its activities accessible to young people. We want to encourage an early interest in the arts among them. Our Student Ticket Scheme enables full-time students to attend a Festival event at half price. More than 10,000 student ticketsare sold at each festival and the demand is ever rising.

  23. How can you help? Only donations from foundations, companies and individuals can make this scheme possible. Corporation and individuals can share our vision of sowing the seeds of arts appreciation by donating to the Student Ticket Scheme. A donation of $500 will enable 5 students to enjoy Festival events at half price. Donations over $100 are tax deductible.

  24. Acknowledgement and Recognition • Platinum Award - for donations from HK$100,000 and over • Diamond Award - for donations from HK$50,000 to HK$99,999 • Gold Award - for donations from HK$10,000 to HK$9,999 • Silver Award - for donations from HK$5,000 to HK$9,999 • Bronze Award - for donations from HK$500 to HK$4,999

  25. The Student Ticket Scheme is widely publicised among the students of Hong Kong. Donations of HK$500 or more will be acknowledged in Festival publications. A cheque presentation ceremonywill be arranged forPlatinum Award donors. Their names will also appear on the full-colour ticket jacket that accompanies student ticket purchases as well as on the poster publicising the Scheme.

  26. Who are our Grantors Historical arrangement until 1999/2000 HKJC CFPA/HKADC UC/PUC Arrangement since 2000/2001 HKJC Home Affairs Bureau/Leisure and Cultural Services Department

  27. What do Grantors want from Grantees Integrity of management, good reputation and proven track record A successful project with which the Grantor is proud to associate Regular update of project progress Visibility of Grantor’s support (some exceptions) Corporate entertainment opportunities where available

  28. What do Grantees want from Grantors continuous and consistent funding support Full understanding and support of Grantee’s work Full empathy with Grantee’s well-being at heart No influence/interference on Grantee’s work/artistic policy Ancillary support

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