Introduction to High School Interviewing. Interviews: What you do tends to matter more than what you say. Only a small portion of communication effectiveness depends on spoken words according to a 1971 study by Albert Mehrabian 93% is contingent on what you do and how you do it
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55% = Body language (non-verbal communication)
38% = Vocal qualities (primarily tone)
7% = Words
100% = Communication / Interview effectiveness
Source: Mehrabian, Albert (1971). Silent Messages
Category 1: Know thyself
Category 2: Know thy high-school
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