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THE EXCHANGE THEORY

THE EXCHANGE THEORY. The Importance Of The Idea Of Exchange in Anthropological Theory. The Exchange Theory of Bronislaw Malinowski The Exchange Theory of Marcel Mauss The ‘Kula’ and The ‘ Potlatch ’ The Study of Exchange Theory Considering Western Economies.

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THE EXCHANGE THEORY

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  1. THE EXCHANGE THEORY TheImportance Of TheIdea Of Exchange in AnthropologicalTheory

  2. The Exchange Theory of BronislawMalinowski • The Exchange Theory of MarcelMauss • The‘Kula’ andThe‘Potlatch’ • TheStudy of Exchange TheoryConsidering Western Economies

  3. Malinowskiand His Theory of Exchange ‘Kula’

  4. TheArticles of Kula • SoulavaMwali

  5. TheFunctions of Kula • Tocreate ‘socialalliance’ • Theabilitytoremain fit andhealthyfor men • Createsgoodsocialrelationsbetweenfamiliesandfriends • Increasepersonalconfidencethroughceremonies. Forex: banishingbadluck

  6. KULA • Wasrooted in myth, backedbytraditionallawandsurroundedwithmagicalrites. • EconomicInstitution • CommunicationSystem

  7. Maussand His Theory of Exchange • Potlatch; a gift exchange ceremony as kula which is in practice in Pacific Northwest Coast. • Thearticles in exchange: Tonga • Potlatchwasbringingthehonour,prestigeor‘mana’.

  8. KULA & POTLATCH • Way of Communication • BringSocialCohesion • Organize theHierarchy in Communities • CleanTheSpirits of People • RepresentthePower, WealthandHappiness

  9. Western Commodity Exchange Systems Gift Exchange Systems Value: Supply and Demand Labour Force Importance Profit Importance No origin No relationships between objects&people Permanent ownership=Wealth Value: The Movement History of the Objects No Labour Force No Profit Origin Importance Deep relationship between objects&people No ownership=Wealthmeanstogivemore

  10. Western Commodity Exchange Systems Gift Exchange Systems MonetaryEconomy,No Trust,Contracts Market EconomyObligations IndividualProfitImportance No Contracts,TrustImportance. Moral Obligations SocialMobilizationImportance

  11. THANK YOU…

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