Cazenovia Candy Shoppe Project Proposal by Nicole Foster
About • Cazenovia Candy Shoppe features candy, chocolate, and all things sweet, including nostalgic favorites and unique novelty treats in the heart of Cazenovia's historic district. • 7 Lincklaen Street, Cazenovia, NY 13035
Target Audience • Male and female adults between 25-45 with young children between 6-12. • Optimal audience because the shop has old-school candy and adults have the money, not the kids. Once targeted towards adults, they will take their kids to it to enjoy candy they had when they were younger.
Mood Board + Site Experience • I want to provide a unique experience that is colorful, interactive and interesting. • The main goal is to advertise the old-school candy and the low prices. • Nothing overwhelming though or the target audience will not like it
Site Objective • People will go to the site because they want to have their favorite old-school candy again and to share that experience with their children. • They are going to look for the candy (the incentive to stop by) and directions to the place. They will also be looking for a friendly, personalized environment on the website.