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Who’s on First? Changing Culture

`. Who’s on First? Changing Culture. Deputy ME-Digital Operations ‖ President Daily Herald Media Group ‖ American Copy Editors Society.

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Who’s on First? Changing Culture

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  1. ` Who’s on First? Changing Culture

  2. Deputy ME-Digital Operations ‖ PresidentDaily Herald Media Group ‖ American Copy Editors Society tschmedding@dailyherald.com ‖ tschmedding@gmail.comwww.teresaschmedding.com ‖ in/teresaschmedding@tschmedding ‖ facebook.com/tschmedding+TeresaSchmedding ‖ instagram.com/teresasch Teresa Schmedding

  3. Daily Herald: The Old Way • Daily Herald: The Old Way

  4. Daily Herald: The Old Way • Daily Herald: The Old Way

  5. Daily Herald: The Old Way The webaka: THE ABYSS Copy desk Paying print subscribers I dunno

  6. Daily Herald: The New Way Happy, payingcustomers across the land

  7. Why • Reduce posting time • Eliminate redundancies • Increase quality, esp. for pay wall • Improve SEO • Improve morale, communication • Increase newsroom engagement • Increase posts in peak traffic times • Manage social media • Manage e-newsletters

  8. Results • Posting time reduced from 12 min. to few seconds • Isolated web team folded into newsroom • Positions shifted to content creation • Significant drop in quality complaints, direct contact with readers • SEO hits increased • Traffic hit highest level since implementation

  9. Results • Multimedia assets tripled • New assets added • Tangible morale improvement • Payroll savings • Increased posts in peak traffic times • Paywall a “success”

  10. Results • Won E&P innovation award, AP best website in Illinois, AP best sports website, AP innovation award, Peter Lisagor awards, Inland design awards, ACES headline contest awards. • Increased social media engagement • QuadrupledFB following. • TripledTwitter following.

  11. Tips for implementing change • How you can do it without killing yourself, your staff or your bosses – and without getting killed by all

  12. Business plan • Change can’t be for change’s sake • Need a business plan • Layer goals: Critical, would like,not important • Timeline and backup timeline • When are you done?

  13. Manage people • Adult learners need context • Culture of show me how • Why important to them? • How will this make my job better? • Solicit their input. And listen to it. • Sometimes, it’s OK to say “just cuz”

  14. Results • Big training • Little handouts in digestible bites with pictures • Follow up with tips • Praise • Overtrain, overteach, overcoach, overreward

  15. Plan a PR campaign? • Plan it out • What are you celebrating? • What are you excited about? • What are others excited about?

  16. Manage your team • Don’t go it alone • Train to strongest, weakest • Keep your team enthused • Admit plan is not perfect • Be prepared for backsliding • Continuous feedback loop • Give space

  17. Manage everyone else’s team • Change you, not the system • Describe goal, ask how to get there • Ask how others do it • Be realistic about unique needs • Put needs in context • Put needs in their context • Say thank you • Say thank you again

  18. Final thought “Society is always taken by surprise at any new example of common sense.” Ralph Waldo Emerson (1803 - 1882)

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