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Enhancing Performance Strategies in Vietnam's Marketing Division

Presented by Quach Van Hoang on January 29, 2010, this agenda outlines performance strategies for improving the Marketing Division's effectiveness in Vietnam. Key areas of focus include headcount performance, recruitment strategies, and quota attainment percentages across regions. The presentation identifies strengths such as over-target recruitment and weaknesses like the need for improving PFYP performance. Future plans include restructuring and enhancing agent productivity through tailored benefits and recruitment incentives. The aim is to increase service quality and reduce complaints while optimizing recruitment strategies.

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Enhancing Performance Strategies in Vietnam's Marketing Division

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  1. Marketing Divison Presented by Quach Van Hoang 29.01.2010

  2. Agenda Performance A Strategy B 1

  3. Performance Premium & PFYP Billion ( ) is percentage of Vietnamese Target 2

  4. Performance Region PFYP HN 2.8 1.8 1.7 1.2 HCM 0.97 0.8 0.6 0.5 CT 0.5 DN 0.4 3

  5. Performance Headcount 01/28/2010 9%UP + 252 SM 1673 SAS↑ Part-Time Agent (IA): 4372 Total Agents: 6297 4

  6. Performance Full-time Headcount 1269 445 218 148 5

  7. Performance AS attaining Quota(%) 54% 39% 38% 34% 32% 19% 13% 6

  8. Conclusion Advantage • Recruitment over target • PFYP does not attain target . • Full time agents’ productivity goes down. Weakness Need improving

  9. Agenda Performance A B Strategy 10

  10. Strategy – new comer • HAN re-structure Set up 02 regional in HAN Promote BM Kim Anh & BM Ky to regional director • Bien Hoa new branch office  Recruit 03 BM  Opening in 05 working month

  11. Strategy – new comer • HCM 2 zone  Welcome 01 new RD.  Receive 06 new BM to develop HCM 2 region

  12. Strategy-Agent contract to BM Apply to New BM recruitment Encourage BM convert to agent contract --- High salary --- Performance allowance

  13. Strategy- Assessment Schedule 3. Update to system the assessment result 2. BM check Or Keep position request Or Confirm request 4. Promotion certification 1. Announce Assessment Result

  14. Strategy- Assessment Schedule Quick respond Increase the quality of service Reduce the un-necessary complain from agent

  15. Future Plan – IA recruit benefit From 201001, HAN + HCM stop recruiting AS,  the recruitment of IA decease • Create new benefit or incentive of IA recruitment • Explain the benefit related to IA recruitment to SM, pre-BM

  16. Thanks for listenning!

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