1 / 24

JEI

JEI. Target Market. Our line was designed and produced for professional women ages 30-40. Their careers are already fully developed and they tend to have a higher level of income. For their careers they will need professional-looking outfits that are very comfortable and trendy. Price Line.

danika
Download Presentation

JEI

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. JEI

  2. Target Market • Our line was designed and produced for professional women ages 30-40. • Their careers are already fully developed and they tend to have a higher level of income. • For their careers they will need professional-looking outfits that are very comfortable and trendy.

  3. Price Line Trendy High-Fashion Conservative Designer Bridge Better

  4. Inspiration • Current trends • Modern Art • City Lifestyle • Personal Lifestyle • Neutral Colors scheme • Vogue • Working Women

  5. Line Direction • Sophisticated • Professional • Trendy • Avant-Garde • Comfortable • Feminine

  6. Garment Sketches

  7. Antique Pink Dress Verbal Description: The antique pink dress was designed to give a young, fresh but still very sophisticated look to our professional women. Care Instructions: Dry clean. Fiber Content: 100% Linen. Suggested Retail Price: $113.12

  8. Antique Pink Dress Garment Analysis

  9. Antique Pink Dress

  10. Cream Silk Blazer Verbal Description: This silk blazer complements the linen antique pink dress, with a touch of class and feminine look. Care Instructions: Dry clean only. Fiber Content: 100% Silk Suggested Retail Price: $340.74

  11. Cream Silk Blazer Garment Analysis

  12. Cream Silk Blazer

  13. Light Turquoise Blouse Verbal Description: We designed this blouse to pair with the blue gray dress pants. The blouse gives a trendy look to the formal outfit and donates a point of color to the consumer. Care Instruction: Cold Wash only. Line dry. Fiber Content: 100% Rayon Retail Price: $110.05

  14. Light Turquoise Blouse Garment Analysis

  15. Light Turquoise Blouse

  16. Charcoal Dress Pants Verbal Description: Merino wool cotton dress pants. These pants add a touch of flair to the ever day work outfit. Although they’re very sophisticated and formal looking, they’re also extremely comfortable and still trendy. Care Instructions: Dry Clean only. Fiber Content: 100% Merino Wool Suggested Retail Price: $186.14

  17. Charcoal Dress Pants Garment Analysis

  18. Charcoal Dress Pants

  19. Tan Bow Blouse • Verbal Description: Tan Rayon Bow Blouse. This blouse pairs well with our Dark Tan Dress Pants, and makes the wearer look sophisticated, yet still trendy. • Care Instructions: Cold Wash. Line Dry • Fiber Content: 100% Rayon • Suggested Retail Price: $143.96

  20. Tan Bow Blouse Garment Analysis

  21. Tan Bow Blouse

  22. Brown Dress Pants • Verbal Description: Merino Wool Dress Pants, pairs well with the Tan Bow Blouse. These pants create a chic, sophisticated look in the workplace any day of the year. • Care Instructions: Dry Clean only. • Fiber Content: 100% Merino Wool • Suggested Retail Price: $136.58

  23. Brown Dress Pants Garment Analysis

  24. Brown Dress Pants

More Related