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Disney: A Legacy of Magic & Innovation

Dive into the history of Disney, from its 1923 beginnings with Alice Comedies to the iconic Steamboat Willie in 1928 introducing Mickey Mouse and Minnie Mouse. Discover key film releases and the company's focus on animation for children and families, plus explore recent hits like Frozen.

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Disney: A Legacy of Magic & Innovation

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  1. DISNEY CASE STUDY

  2. History of Disney, when and how it started October 16, 1923 Walt signed a contract with M. J. Winkler to produce a series of Alice Comedies — this date is considered the start of the Disney company first known as The Disney Brothers Studio. November 18, 1928 Steamboat Willie is released at the Colony Theatre in New York -- this marks the release of the very first Mickey Mouse cartoon, and the first appearance by Minnie Mouse. September 5, 1927 Release of the first Oswald the Lucky Rabbit cartoon, Trolley Troubles.

  3. Key film releases by the company

  4. Types of film typically released by the company (genres, etc) They also tend to have certain chara- cters which are then turned into action Figures/merchandise by the distributor. Typically, the most common film disney Produce in animation, they also have A certain target audience of children And also family films

  5. A study of a specific key film released in the last five years by the company, including how successful the film was. Frozen was probably the biggest film in 2013, It became a massive hit for all ages not just Its target audience.

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