Limitations and Constraints on Marketing (1). By Mr. Ahmad. Lesson Objectives. By the end of today’s lesson you will all be able to:- Explain the term legislation Identify the different legislations Explain how certain legislations affect marketing . Legislation .
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By Mr. Ahmad
By the end of today’s lesson you will all be
The term legislation basically means laws
which have been put in place by a legislative
Common law – are developed through the
courts. It requires courts to follow past
decisions in cases with similar facts and
covering the same points of law.
Statutory law – is created when Parliament passes new
legislation through an Act of Parliament.
Under this legislation goods brought from a trader should be:-
This prohibits false or misleading statements
about products. The act is designed to
ensure that the quantity of size of a good is
correctly described including:-
Aims to protect the rights of consumers
when they purchase goods on credit.
Traders who make such agreements must
obtain a license from the Office of Fair
This Act has been extremely beneficial to
consumers. Marketers can only
communicate with consumers if the data is:-