GLOBAL FLOWS OF COMMUNICATION Theoretical Approach 3. MEVIT3220/ 4220 Media and Globalisation Carol Azungi, 25 November 2007. Introduction:The lecture in a nutshell. The 21stC mediascape is characterised by multi-vocal, multimedia, multi-dimentional flows of information and communication
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Media and Globalisation
Carol Azungi, 25 November 2007
EU Media Policies and Structures
community media:from the margins to the cutting edge
Internet as alternative media enabling reversal of flows (see youtube.com, myspace and other people-centric channels, suggestions?)
Another influential study on global flows is one developed by Arjun Appadurai in the early 1990s
He identified 5 different dimensions of global flows:
Concerns of the times
Emergence of theories of communication parallel to socio-economic changes of the IR
Communication part of the ”organic Society” where each part played a role in the functioning of the whole (Road infrastructure, credit system and communication-postal, telegram, press) the nervous system, channel for the centre to ”propagate its influence” to the outermost parts (Thussu, 2000, 54).
20th C, theories reflected the political, economic, technological developments of the time and their impact on the social and cultural…
The critical theories have also dwelt on the patterns of ownership and production in the media and communication industries (particularly the commodification of communication and its impact on inequalities
(see Lerner 1958, Schramm, 1964)
Miss World 1996 in Bangalore
Coverage of the handover by the UK of Hong Kong to the People´s Republic of China in 1997.