A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILAND BANGKOK PHUKET - PowerPoint PPT Presentation

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A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILAND BANGKOK PHUKET

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  1. A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILANDBANGKOKPHUKET Craig Collins, Senior Vice President February, 2002

  2. Presentation Outline • Asian Economic Environment • Asian Hotel Market SWOT Analysis • Thailand Tourism Market • Bangkok and Phuket • Thailand Hotel Market • Bangkok and Phuket • Thailand Hotel Investment Market • Bangkok and Phuket

  3. Asian Economic Environment Source: Consensus Economics

  4. Asian Hotel Markets – SWOT Analysis

  5. Thailand Tourism Market Historic International Visitors Source: Tourism Authority Thailand

  6. Thailand Tourism MarketMonthly International Arrivals 2000 - 2001 Source: Tourism Authority Thailand

  7. Thailand Hotel MarketsBangkok – 4 & 5 Star Hotel Performance Source: Jones Lang LaSalle Hotels

  8. Thailand Hotel MarketsPhuket – 4 & 5 Star Hotel Performance Source: Jones Lang LaSalle Hotels

  9. Thailand Hotel Market - Outlook • The outlook for Thailand’s hotel markets remains positive, due to strong demand fundamentals and minimal supply increases. BANGKOK • Given the global economic downturn, room rate is expected to experience downward pressure in 2002. • Occupancy is expected to improve due to strong tourist arrivals, the perception that Thailand is a relatively safe destination and the limited new supply in the market • Limited new supply - only one new 5 star hotel is anticipated to enter the market in 2002 (the Conrad) PHUKET • Similarly, room rate is expected to experience downward pressure in 2002. • Occupancy is expected to improve as Bali (Phuket’s primary competitor) continues to suffer from the political and social instability in Indonesia • Modest supply increases - only two new 4-5 star hotels opened in 2001 (JW Marriott and Evason Phuket)

  10. Thailand Hotel Market Comparative Trading Performance Expectations Source: Jones Lang LaSalle Hotels’ HISS

  11. Thailand Hotel Investment MarketAsia Pacific Investment Climate • Transaction activity in 2002 likely to be similar if not greater than 2001 • Consolidation/privatisation of LPT’s • Focus on investment in larger 1st class and luxury assets • Resorts to be sought after • J/V opportunities through corporate investment in hotel companies in Asia • Japanese owners to continue divestment

  12. 1 Early Downturn 2 Late Downturn 3 Trough 4 Early Upturn 5 Late Upturn 6 Peak Thailand Hotel Investment MarketHotel Investment Cycle – Asia Pacific 6 6 Singapore 5 1 Beijing, Brisbane, Seoul Jakarta, Kuala Lumpur, Melbourne, Phuket Tokyo Shanghai Bali, Hong Kong, Mumbai, New Delhi, Sydney 2 4 Bangkok Manila Auckland, Gold Coast 3 Source: Jones Lang LaSalle Hotels’ HISS

  13. Strong Buy Bali (47.4%) Bangkok (42.1%) Shanghai (36.8%) Phuket (35.3%) Sydney (32.7%) Beijing (31.3%) Strong Build Seoul (40.0%) Phuket (35.3%) Beijing (31.3%) Strong Sell Gold Coast (41.2%) Thailand Hotel Investment MarketComparative Short Term Investment Intentions Source: Jones Lang LaSalle Hotels’ HISS

  14. Thank You