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A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILAND BANGKOK PHUKET. Craig Collins, Senior Vice President. February , 2002. Presentation Outline. Asian Economic Environment Asian Hotel Market SWOT Analysis Thailand Tourism Market Bangkok and Phuket Thailand Hotel Market

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A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILAND BANGKOK PHUKET


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a hotel market review of key tourist destinations in thailand bangkok phuket

A HOTEL MARKET REVIEW OF KEY TOURIST DESTINATIONS IN THAILANDBANGKOKPHUKET

Craig Collins, Senior Vice President

February, 2002

presentation outline
Presentation Outline
  • Asian Economic Environment
  • Asian Hotel Market SWOT Analysis
  • Thailand Tourism Market
    • Bangkok and Phuket
  • Thailand Hotel Market
    • Bangkok and Phuket
  • Thailand Hotel Investment Market
    • Bangkok and Phuket
asian economic environment
Asian Economic Environment

Source: Consensus Economics

thailand hotel markets bangkok 4 5 star hotel performance
Thailand Hotel MarketsBangkok – 4 & 5 Star Hotel Performance

Source: Jones Lang LaSalle Hotels

thailand hotel markets phuket 4 5 star hotel performance
Thailand Hotel MarketsPhuket – 4 & 5 Star Hotel Performance

Source: Jones Lang LaSalle Hotels

thailand hotel market outlook
Thailand Hotel Market - Outlook
  • The outlook for Thailand’s hotel markets remains positive, due to strong demand fundamentals and minimal supply increases.

BANGKOK

  • Given the global economic downturn, room rate is expected to experience downward pressure in 2002.
  • Occupancy is expected to improve due to strong tourist arrivals, the perception that Thailand is a relatively safe destination and the limited new supply in the market
  • Limited new supply - only one new 5 star hotel is anticipated to enter the market in 2002 (the Conrad)

PHUKET

  • Similarly, room rate is expected to experience downward pressure in 2002.
  • Occupancy is expected to improve as Bali (Phuket’s primary competitor) continues to suffer from the political and social instability in Indonesia
  • Modest supply increases - only two new 4-5 star hotels opened in 2001 (JW Marriott and Evason Phuket)
thailand hotel market comparative trading performance expectations
Thailand Hotel Market Comparative Trading Performance Expectations

Source: Jones Lang LaSalle Hotels’ HISS

thailand hotel investment market asia pacific investment climate
Thailand Hotel Investment MarketAsia Pacific Investment Climate
  • Transaction activity in 2002 likely to be similar if not greater than 2001
  • Consolidation/privatisation of LPT’s
  • Focus on investment in larger 1st class and luxury assets
  • Resorts to be sought after
  • J/V opportunities through corporate investment in hotel companies in Asia
  • Japanese owners to continue divestment
thailand hotel investment market hotel investment cycle asia pacific

1 Early Downturn

2 Late Downturn

3 Trough

4 Early Upturn

5 Late Upturn

6 Peak

Thailand Hotel Investment MarketHotel Investment Cycle – Asia Pacific

6

6

Singapore

5

1

Beijing, Brisbane, Seoul

Jakarta, Kuala Lumpur, Melbourne, Phuket

Tokyo

Shanghai

Bali, Hong Kong, Mumbai, New Delhi, Sydney

2

4

Bangkok

Manila

Auckland, Gold Coast

3

Source: Jones Lang LaSalle Hotels’ HISS

thailand hotel investment market comparative short term investment intentions
Strong Buy

Bali (47.4%)

Bangkok (42.1%)

Shanghai (36.8%)

Phuket (35.3%)

Sydney (32.7%)

Beijing (31.3%)

Strong Build

Seoul (40.0%)

Phuket (35.3%)

Beijing (31.3%)

Strong Sell

Gold Coast (41.2%)

Thailand Hotel Investment MarketComparative Short Term Investment Intentions

Source: Jones Lang LaSalle Hotels’ HISS