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Vision Escape from stress Silence and peace Mission Back to roots Offer activities Luxurous relaxing Spiritual elements Nature Values. History. Old house with family traditions Old and new values. Business Organisation. Products and Services.

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Vision escape from stress silence and peace mission back to roots offer activities

  • Vision

    • Escape from stress

    • Silence and peace

  • Mission

    • Back to roots

    • Offer activities

    • Luxurous relaxing

    • Spiritual elements

    • Nature

  • Values


History
History

  • Old house with family traditions

  • Old and new values



Products and services
Products and Services

  • Full time residential or nourish yourself

  • Easy furnished room or luxurous interior

  • Choice of activities and courses


Market analysis
Market analysis

  • Juridical aspects

    • Common market

    • Subsidies

  • The industry

  • Vorarlberg

    • Bartholomäberg


Vision escape from stress silence and peace mission back to roots offer activities



Target group and competitors
Target Group and Competitors

  • Segments

    • Geographic criteria

    • Social criteria

  • Competitors

    • No direct competition

    • Harsh competition in different sectors

  • Competitive advantages

    • Combination

    • Size

    • Sustainability

    • Individual Program


Strategy and plans
Strategy and Plans

  • Business strategy

    • Luxury and high class sector

    • Create a close to nature feeling

    • Combination

  • Objectives

  • Communication plan


Marketing mix
Marketing Mix

  • Product

    - Individually adapted services

  • Price

    • € 500 per night for a double room ( b&b )

  • Place

    • Direct distribution

    • Location

  • Promotion

    • Push strategy

    • PR and advertisement



Financial analysis
Financial Analysis

  • Capital Spending: 100‘000 €

    80‘000 € by main owner; 20 000 € by four more shareholders

  • Breakeven analysis


Sales projections operating costs
Sales Projections & OperatingCosts





Vision escape from stress silence and peace mission back to roots offer activities

  • Critical Succes Factors

    • Completely new concept

    • Harsh competition

  • Alternative scenarios

    • Heidi Holidays

    • Incentive

    • Team building


Conclusion
Conclusion

  • High potential

  • New concept with success

  • Still growing market

     further expansion possible

  • Sustainable company

    • Planet

    • Profit

    • People


Vision escape from stress silence and peace mission back to roots offer activities

The Zen Guru Master

( Happy April Fool´s Day )


Vision escape from stress silence and peace mission back to roots offer activities

Thank you for your attention …

Visit us soon at the Zen Zone Hotel!!