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Vision Escape from stress Silence and peace Mission Back to roots Offer activities

Vision Escape from stress Silence and peace Mission Back to roots Offer activities Luxurous relaxing Spiritual elements Nature Values. History. Old house with family traditions Old and new values. Business Organisation. Products and Services.

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Vision Escape from stress Silence and peace Mission Back to roots Offer activities

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Presentation Transcript

  1. Vision • Escape from stress • Silence and peace • Mission • Back to roots • Offer activities • Luxurous relaxing • Spiritual elements • Nature • Values

  2. History • Old house with family traditions • Old and new values

  3. Business Organisation

  4. Products and Services • Full time residential or nourish yourself • Easy furnished room or luxurous interior • Choice of activities and courses

  5. Market analysis • Juridical aspects • Common market • Subsidies • The industry • Vorarlberg • Bartholomäberg

  6. Tourism in Austria • Overnight Stays in Austria • Growing Market

  7. - Origin of tourist in Austria

  8. Target Group and Competitors • Segments • Geographic criteria • Social criteria • Competitors • No direct competition • Harsh competition in different sectors • Competitive advantages • Combination • Size • Sustainability • Individual Program

  9. Strategy and Plans • Business strategy • Luxury and high class sector • Create a close to nature feeling • Combination • Objectives • Communication plan

  10. Marketing Mix • Product - Individually adapted services • Price • € 500 per night for a double room ( b&b ) • Place • Direct distribution • Location • Promotion • Push strategy • PR and advertisement

  11. Promotional Video

  12. Financial Analysis • Capital Spending: 100‘000 € 80‘000 € by main owner; 20 000 € by four more shareholders • Breakeven analysis

  13. Sales Projections & OperatingCosts

  14. Profit and Loss Account

  15. Balance sheet

  16. Risk Analysis

  17. Critical Succes Factors • Completely new concept • Harsh competition • Alternative scenarios • Heidi Holidays • Incentive • Team building

  18. Conclusion • High potential • New concept with success • Still growing market  further expansion possible • Sustainable company • Planet • Profit • People

  19. The Zen Guru Master ( Happy April Fool´s Day )

  20. Thank you for your attention … Visit us soon at the Zen Zone Hotel!!

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