Monroe’s Motivated Sequence

1. Monroe’s Motivated Sequence Speech Communication: Persuasion Unit

2. Who was ALAN MONROE? • Alan Monroe was a professor of Speech at Purdue University. • In the 1930’s he created an organizational pattern to structure persuasive speeches. • MMS goes along with our natural thinking process as we identify, analyze, and solve a problem. • MMS leads the audience to see the problem and then act on the problem.

3. THE FIVE STEP PROCESS: • Attention • Need • Satisfaction • Visualization • Action

4. Step One: Attention Step • This step creates interest and desire in the audience. • The Attention Step is used as the Attention-Getter in your speech. • Examples: fact, story, quote, question, etc.

5. Step Two: Need Step • This step develops that a need exists (i.e. something needs to be done) • Prepare the audience for the problem. • Use the following elements in the need step: • Statement – state the problem • Illustration – provide an example of the problem • Ramification – provide statistics and testimony to show the seriousness of the problem • Pointing – make clear how the audience is directly affected by the problem

6. Step Three: Satisfaction Step • In this step, present the solution to the problem…How will you satisfy the need? • Statement – state the solution • Explanation – explain how the solution works (in detail) • Theoretical Demonstration – show reasoning behind your solution • Reference to Practical Experience – show how the solution has worked in the past • Meet Objections – use Ethos to make sure everyone is on board; foresee dissonance in your audience

7. Step Four: Visualization Step Positive Visualization: What will the world be like if this problem is solved? Negative Visualization: What will the world be like if this problem is not solved? (Most likely, you will show your Visual Aid during this step)

8. Step Five: Action Step • Specifically, what do you want the audience to do TODAY before they leave the room? • Visit a website – address? • Donate money – how much? where? • Sign a petition – how? • Call a phone number – what number? • Pass out information/flyers/cards/etc.AFTER YOUR SPEECH! BE AS SPECIFIC AS POSSIBLE SO THE AUDIENCE HAS NO EXCUSES!

9. STEPFUNCTIONIDEAL AUDIENCE RESPONSE Attention to get audience to listen "I want to hear what you to you have to say.” Need to get audience to feel a "I agree. I have that need/want same need/want” Satisfaction to tell audience how to fill "I see your solution will work." Visualization to get audience to see "This is a great idea!" benefits of solution Actionto get audience to take “I want it”, “I want to action help”, ”I can do it too”