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Communicating with Today’s Consumer Nevada Commission on Tourism PowerPoint Presentation
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Communicating with Today’s Consumer Nevada Commission on Tourism - PowerPoint PPT Presentation


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Communicating with Today’s Consumer Nevada Commission on Tourism. Nevada Commission on Tourism. The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination. Social Media Display Advertising Search Mobile

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Presentation Transcript
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Nevada Commission on Tourism

The Nevada Commission on Tourism is the official state tourism office and is responsible for promoting and marketing Nevada as a travel destination.

facebook marketing strategies
FacebookMarketing Strategies

Contests: Wildfire app

Apps: YouTube, Twitter, RSS Feeds,

Facebook ads:Location, demographics, likes, interests, Sponsored Stories, demographic specific tabs (landing pages)

Direct Facebook Messages:Send direct messages to your fans

display advertising
Display Advertising

Managed Placement:Website selected by demographic information

Contextual:Displaying your ad when a consumer is reading an article on the web related to your business

Remarketing:Remarketing allows you to serve an ad to consumers who previously visited your site.

Interest Based:Interest based allows you to serve an ad to consumers based on their past behavior on the web.

clicks on display ads
Clicks on Display Ads

http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/When_Money_Moves_to_Digital_Where_Should_It_Go

Source: comScore, Value Click Media – September 2010

display advertising drives brand searches
Display Advertising Drives Brand Searches

Percentage lift in brand searches with four weeks of brand exposure

Source: comScore, Value Click Media – September 2010

google display case study http www google com ads displaynetwork success stories index html
Google Display Case Studyhttp://www.google.com/ads/displaynetwork/success-stories/index.html
synergy of display and search
Synergy of Display and Search

Higher offline sales lifts are seen from search vs. display, but when combined the synergy provides an even greater lift

16%

119%

82%

Source: comScore, Value Click Media – September 2010

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Crazy Egg

In page web analytics

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Top Search Marketing Tools

SEM Tools

Website Performance Tools

SEO Tools

semrush.com

seomoz.com

crazyegg.com

wordtracker.com

clicktale.com

seotoolset.com

wordstream.com

Video Grader

SEO Grader

Landing Page Creation

websitegrader.com

onlinevideograder.com

unbounce.com

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Thank youJoLyn LaneyDeputy Director Marketing and AdvertisingNevada Commission on TourismTravelNevada.com