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Unlocking E-Commerce: Boosting Your Promo Business with Company Stores

Discover how to leverage Company Stores in the promotional industry to enhance your online sales strategy. Join Tanya Ignacek and Dora Fiet from BrightStores, Inc., as they explore the benefits and ease of implementing online shopping solutions. Learn about online sales trends, the advantages of a Company Store, and the steps to selecting the right technology partner. This informative session will equip your business with everything you need to thrive in a competitive market and meet modern customer demands. Don’t get left behind—start building your Company Store today!

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Unlocking E-Commerce: Boosting Your Promo Business with Company Stores

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  1. WELCOME! • Learn how to use Company Stores to Enhance your Business

  2. Tanya Ignacek, BrightStores, Inc. • Director of Sales & Operations

  3. Dora Fiet, BrightStores, Inc. Marketing & Design

  4. Let’s talk about . . . • Are online sales right for the Promo industry? • Isn’t it complicated? • How will it help my business? • Where do I even start?

  5. Online shopping trends 85% 83% 87% 53% 81% Percentage of people who have shopped online by region Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  6. Online shopping trends Books 44% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  7. Online shopping trends Clothing 36% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  8. Online shopping trends Airline Tickets 32% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  9. Online shopping trends Things people intend to buy online in the near future Electronics 27% Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  10. Online shopping trends Hotel Reservations 26% Things people intend to buy online in the near future Source: Global Trends in Online Shopping A Nielsen Global Consumer Report June 2010

  11. “Could it work for the Promotional Industry?”

  12. Stats from 2012 Source: 2013 PPAI Report

  13. Stats from 2012

  14. “Hmmm, a Company Store?”

  15. What is a Company Store? Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand

  16. Top 5 reasons for a Company Store Ordering Efficiency Spending Control Brand Management Customer Satisfaction Program Support

  17. Ordering Efficiency

  18. 16 Offices x2 Buyers each = 32 Buyers 32 x 2 Suppliers each = 64 Quotes 64 x ½ hour per quote (@ $35/hour) = $1,120 in SAVINGS! $28,000/year for 25 quotes

  19. Brand Management

  20. Brand Management

  21. Budgets Manager Order Approval Payment Methods Spending Control

  22. Program Support

  23. “You did a great job!” Recognition & Award Programs

  24. Safety Programs

  25. Gift Certificates and Coupons

  26. Point Stores

  27. “ Now, a Company Store is going to help me, how?“

  28. Let’s start with why it won’t work for you . . .

  29. Top Reasons to NOT Use Company Stores • I’m already wildly successful • My client’s prefer it when I drop off 15 catalogs that they can browse through • No one uses the internet to buy things!

  30. Real Reasons? I have NO idea how to use them and they scare me to death. Not to mention, who has the time to learn?

  31. That’s Why We’re Here! • We can, and will, make this EASY on you • Our Expert Team is now Your Expert Team - to create your perfect Company Store

  32. “Okay, so what other reasons are there to offer Company Stores?”

  33. Leverage with your Top Clients

  34. Financial Benefits • Ordering Efficiencies • Streamlined Order Taking Tool

  35. Potential • Potential Sales • Potential Growth • Potential for greater customer loyalty

  36. “Do you think our client needs a Company Store?”

  37. Let’s take a look at it! • Client request? • Multiple orders from various points? • Repeat orders? • Shipping small quantities? • Little advance notice?

  38. Is it time to dive in? So, now that you have determined that your client needs a store . . . . . . What’s next?

  39. Selecting the right technology partner A few things to consider:

  40. Experience Strength Capabilities

  41. Customer Support System Stability Cutting Edge Technology

  42. Integrations Company Responsiveness Security Standards

  43. Price PRICE is always a concern . . . make sure your solution fits your budget – and your client’s budget

  44. Building a Company Store

  45. Is it difficult? • ASSESSMENT • Choose the store level that’s right for your client. • We will guide you to the best store fit. • BUILD • It’s Easy! We train you on how to build and setup the store. • Design it yourself or use our custom design services. • LAUNCH • Deliver a great looking robust Online Company Store Program that meets your client’s needs. • Start taking orders!

  46. Partner with BrightStores We want to be your Technology Partner & Company Store Expert

  47. Time for questions Tanya: 800.466.5930 – x304 Or email: tanya@brightstores.com Dora: 800.466.5930 – x302 Or email: dora@brightstores.com

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