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Interventionism. By Devin Rainey. Be Your Self. Area Of Observation.

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By Devin Rainey

area of observation
Area Of Observation
  • The place I want to put this in is the Macy’s make-up section. The Macys’ make up section is congested by foot traffic. The foot traffic consist of women. People mostly go by foot to get to the make up section. I want women to think that they don’t need make up to enhance and that they just need confidence to be themselves.
explaining the image
Explaining the image
  • The image is a picture of a girls eye with mascara fading away as she realize that she doesn’t need the make up. Also the make up is bleeding into the phrase “Be Your Self”. I want this to affect the female population (13 and older). I want this particularly to affect particularly insecure women. I want them to feel that they don’t need this make up to make them beautiful. That what I want them to think when the encounter my advertisement in the Macys’ make up section.