Interfaithimmigration.org. Welcome to this month’s Webinar on Utilizing MEDIA to deepen & broaden your impact to win Immigration Reform! Wednesday, April 3rd, 2013 Call and Webinar will begin at 2:00 p.m. EST
Welcome to this month’s Webinar on
Utilizing MEDIA to deepen & broaden your impact to win Immigration Reform!
Wednesday, April 3rd, 2013
Call and Webinar will begin at 2:00 p.m. EST
For audio, please dial 805-399-1000 and enter access code 104402. The audio and visual portions are NOT linked. You must dial this number to hear the audio portion of the webinar.
4:00 Welcome &overview of call
4:05 Federal and State Updates, Need for action on family unity
4:15 The Media: Why they’re important, how to get their attention and execute events that further your mission.
4:35 Updates from the Field: Success stories on neighbor to neighbor visits
URGENT NEED FOR ACTION ON FAMILY UNITY: We have become aware that the Senate bipartisan proposal would eliminate certain family-based visa categories - siblings and adult children in particular. Now is the time to weigh in with Senators that we cannot accept any proposal that makes it harder for people to reunite with their families. Immigration reform must also strengthen - not weaken - the family immigration system. Call 1-866-940-2439 or the Capitol Switchboard (202) 224-3121, or find your Senator's direct phone numbers at www.senate.gov. Please see the compiled faith statements on recent family immigration hearings and a recent Washington Post article on this proposal.
UPDATE ON HEARINGS, TIMING OF BILL DROP
May 11, 2010
CONTACT: Kristin Williams, Faith in Public Life, 202.XXX.XXXX
Prominent Arizona Clergy Form “Emergency Delegation,” Bring Message of Moral Urgency to DC Immigration Debate
Meet with U.S. Reps, Senators, White House to Urge Reform in Light of Extreme Anti-Immigrant Law in AZ
WASHINGTON, DC—An “emergency delegation” of evangelical, Jewish, Catholic, and mainline Protestant Bishops and other prominent religious leaders from Arizona will fly into Washington, DC, tomorrow for a series of meetings with Congressional leaders to press immediate action on comprehensive, humane immigration reform and deliver a message of moral urgency from Arizona, which just enacted the most severe anti-immigrant law in the country, SB-1070. The Arizona faith leaders will be available in the Russell Senate Office Building, outside Suite 241, on Thursday from 11:45 a.m. until 12:15 p.m. for media interviews.
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WHAT: Media availability with Arizona faith leaders in DC as an “emergency delegation” on immigration reform and the anti-immigrant law in Arizona
WHO: The Most Reverend Gerald Frederick Kicanas
Bishop of the Tucson Diocese of the Roman Catholic Church
Bishop Minerva G. Carcaño
Bishop of the Phoenix Area, The United Methodist Church
The Reverend Monsignor Richard William O'Keefe
Episcopal Vicar, Yuma - La Paz Vicariate Immaculate Conception Parish
WHEN: Thursday, May 13, 2010, 11:45-12:15 pm
WHERE: Outside Suite 241 of the Russell Senate Office Building (Senator McCain’s office)
CORE MESSAGE: Even if you’re not born in America, you can be an American. Hardworking immigrants are strengthening our communities, and they deserve a chance to become citizens. Congress needs to create a roadmap to citizenship for new Americans right now and ensure that immigrant families are treated with fairness and dignity.
• SUPPORTING MESSAGE #1: 11,000,000 people, including our neighbors, our coworkers, and members of our congregations, live in the shadows because there is currently no way for them to gain citizenship. 2/3 of these people have been here for over a decade.
• SUPPORTING MESSAGE #2: People of faith believe all people are precious in the eyes of
God, and Scripture tells us to welcome the immigrant. Providing a roadmap to citizenship and prioritizing family unity fundamentally reflects these beliefs.
• SUPPORTING MESSAGE #3: Americans come from many different places and backgrounds,
but we share a belief in the strong desire for a safe place to raise our families. That’s what has always brought new immigrants here, and it’s something to be proud of.
Letters to the editor get lawmakers’ attention and are one of the most-read sections of the newspaper. Tips for getting them published:
Original – Are you writing something that’s fresh and different?
Personal – Why are you the right person to provide this point of view? Don’t be afraid to offer personal insights and stories.
Timely – Why now? Finding a good news hook is often the key to getting a piece published. Think about why this piece is relevant now and see if you can work a current event into your piece.
Informative –Make sure the reader comes away from your piece knowing more than they did before. Op-eds aren’t just a chance to rant; they should be educational.
Publishable length – Newspapers have word-count limits, which are published on their web sites. Strictly obey them.
1) Consult IIC and Faith in Public life on media strategy from the beginning of planning. Identify event speakers and locations that are easily accessible for television and print reporters.
2) Connect with your coalition – does anyone have a press list? If there is not, connect with Faith in Public Life to request a custom press list.
3) Be on Message! Craft a core message that frames the issue as a moral one and puts pressure on lawmakers?
4) Send a media advisory to media outlets 2-3 days ahead of time. Put the advisory into the body of an email, do not send attachments. Send again on the morning of the event.
5) After you’ve sent the media advisory to press, make pitch calls to newspapers 2-3 days in advance of event. Place pitch calls to television assignment desks the morning of event.
6) In advance of event, draft a press release that includes quotes from the speakers, and bring print copies of the press release to event.
7) Assign a media point person at the event to collect reporter names, outlets, email, phone numbers. Give reporters a press packet with speaker bios, media advisory and org info.
8) Send the press release. Paste the release into the body of an email and send to media immediately after the event with speaker quotes and emphasizing the outcomes of the event.
9) Monitor the stories about your event and send to the IIC so we can track the progress. You can register your event and give a report back at www.interfaithimmigration.org.
Drawing on the faith traditions and rituals can make events much more powerful, raising the creative and dramatic tension. Use images and symbolism that draw attention and showcase the faith community’s commitment to working to together for immigration reform.
• Ask Clergy attending to wear collars, stoles, robes and any other appropriate attire
• Procession with candles to symbolic location
• Invite lawmakers to read scriptures/ sacred texts supportive of immigrants’ rights
• Highlight passages in scripture and present to Members of Congress
• Collect and deliver prayers for humane immigration reform to your senators and representatives
• Make visuals that show the consequences of immigration
enforcement policies and family separation
1) Make a Facebook event and invite friends & post your event on Twitter
2) Images & Graphics: Paste a short message on top of a symbolic image
3) Pressuring the Decision Maker: A unique tactic is to tweet at key decision makers using their Twitter handle. When you use a Twitter handle, (ex:@speakerboehner) that person will see your post.
4) Connect to Interfaith Immigration Coalition: ‘like’ the IIC on Facebook (www.facebook.com/interfaithimmigrationcoalition) & follow us on Twitter (twitter.com/interfaithimm) to share articles and messages
5) Use Hashtags (#) to identify themes and allow for posts to be grouped together. When used on Twitter, it creates a link to a feed of all the tweets using that hashtag. Some popular #s on immigration issues are: #immigration #family unity #citizenship or #faith. You only have 140 characters, so keep #s short and limited to two hashtags per tweet.