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Hungry Jacks - PowerPoint PPT Presentation

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Hungry Jacks
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  1. Hungry Jacks Campaign: Premium Choices Agency: Maxus Year: 2012 Source: APN Outdoor Objective: To measure the awareness and brand impact of the ‘Premium Choices’ outdoor campaign and compare it to the same campaign on FTA Audience: People 18-54 Strategy: Outdoor - Large Format & Transit and FTA TV Results: Outdoor in comparison to the FTA component, saw significant positive impact across all brand metrics. • Prompted Brand Awareness +58% • Outdoor added 17% Unique Awareness • 61% purchase intention of ‘Premium Choices Range’