1 / 32

Update on the 2010 Census This Year and Next

Update on the 2010 Census This Year and Next. Oregon State Data Center Meeting Portland State University April 14, 2009. 2010 Census Strategy. Count everyone, count them once, and count them in the right place. Census History. 1790 – The first census 1850 – Counting individuals

daktari
Download Presentation

Update on the 2010 Census This Year and Next

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Update on the 2010 CensusThis Year and Next Oregon State Data Center Meeting Portland State University April 14, 2009

  2. 2010 Census Strategy Count everyone, count them once, and count them in the right place.

  3. Census History 1790 – The first census 1850 – Counting individuals 1920 – No reapportionment 1940 – First use of sampling 1970 – Mailout / mailback 2000 – Increased response rates

  4. Why a Census? • The Constitution requires a census every 10 years to determine the number of representatives to Congress for each state based on the population. $3,000,000,000,000+ • In the next decade, over $3 trillion in federal funding will be allocated to tribal, state and local governments using census data.

  5. Ensuring the Confidentiality of Your Information • By law, the Census Bureau does not share personal information with ANYONE • Not even with other federal or law enforcement agencies • The Census Bureau strips all • identifying information and • publishes only summary data

  6. Name Age Gender Race Ethnicity Relationship Rent/own house Seven Topics on the2010 Census Form Takes an average household ten minutes to complete

  7. Update on the Census in Oregon • Address Canvassing • Checking all addresses in the field • Capturing GPS coordinates • Schedule • Portland Local Census Office (LCO) • April 6 through June 19, 2009 • Eugene Local Census Office (LCO) • April 20 through July 3, 2009 • Recruiting / staffing • 2100 people will be hired for 2009

  8. Address List Development Questionnaire Delivery Mail Back Phase Enumeration Transitory locations Group Quarters Households Language Assistance Recruiting Efforts Communications Campaign Paid advertising Partnerships Census in Schools Earned media Public relations What’s Next?

  9. Address List Development 2008 Local Update of Census Addresses 2009 Address Canvassing (Spring / Summer) 2009 Group Quarters Validation (October 2009) 2010 Update/Leave (March 1 – April 2, 2010) 700,000 applicants are needed in 2009 for Address Canvassing 9

  10. Questionnaire Delivery Questionnaires delivered or mailed to all housing units in March 2010 March 8-10 Advance Letter March 15-17 Questionnaires Mailed March 22-24 Reminder Postcard APRIL 1 CENSUS DAY April 1-10 Replacement Questionnaire Bilingual questionnaires (Spanish / English) delivered or mailed in tracts with more than 40% Spanish-speaking households - - 15 million housing units in 44 states We expect a 64% mail response 10

  11. Group Quarters Enumeration Group Quarters Validation (October 2009) Group Quarters Advance Visit (February – March 2010) Service-Based Enumeration (March 29 – 31, 2010) Targeted Non-Shelter Outdoor Locations Shelters Soup Kitchens Regularly Scheduled Mobile Food Vans Military Group Quarters Enumeration (April – May 2010) Group Quarters Enumeration (April – May 2010) 11

  12. Transitory Locations Enumeration Locations include RV parks, campgrounds, hotels, motels, marinas, racetracks, circuses, and carnivals Designed for people who do not have a “Usual Home Elsewhere” at time of census operations Transitory locations are identified through Address Canvassing and local knowledge March 22 to April 16, 2010 12

  13. Household Enumeration • Nonresponse Followup (NRFU) • Most costly component of the census • Enumerators visit close to 47 million addresses • Multiple attempts made with households • 700,000 field staff hired locally in 2010 • Multilingual enumerators • Late April through June 2010 13

  14. Language Assistance Program Targeted mailing of bilingual Spanish/English questionnaire Questionnaires display both English and Spanish Telephone Questionnaire Assistance (TQA) telephone numbers Bilingual TQA operators available in the 5 primary non-English languages Language Assistance Guides available online in 59 languages and through Telephone Questionnaire Assistance and Questionnaire Assistance Centers 14

  15. Language Assistance Program (continued) 15 • Language identification flashcards to be provided to all enumerators and Questionnaire Assistance Center Representatives • Be Counted forms available in 6 primary languages: • English • Spanish • Chinese (Simplified) • Korean • Vietnamese • Russian

  16. Language Flash Cards Provided to enumerators and QAC Representatives during enumeration phase Assists Census worker with identification of respondent’s language Bilingual enumerator or translator is then used to conduct interview 16

  17. Language Assistance Guides (59) Albanian Amharic Arabic Armenian Bengali Bulgarian Burmese Cambodian Cebuano Chamorro Chinese (simplified) Chinese (traditional) Chuukese Croatian Czech Dari Dinka Dutch Farsi French German Greek Gujarati Haitian Creole Hebrew Hindi Hmong Hungarian Ilocano Italian Japanese Korean Laotian Lithuanian Malayalam Marshallese Navajo Nepali Panjabi Polish Portuguese Romanian Russian Samoan Serbian Somali Spanish Swahili Tagalog Tamil Telugu Thai Tigrinya Tongan Turkish Ukrainian Urdu Vietnamese Yiddish 17

  18. Recruitment Efforts Approximately 3.8 million applicants needed Two major recruitment drives Address Canvassing - December 2008 to April 2009 - - 700,000 applicants needed Nonresponse Followup - October 2009 to April 2010 - - 3,100,000 applicants needed Toll-free jobs line launched nationwide Recruiting Web site 18

  19. Recruitment Efforts(continued) 19 • Recruitment advertising • Local recruiting and testing • Multilingual applicants needed • Hiring waivers

  20. Challenges in Achievingan Accurate Count Charged political environment Hyper-charged immigration debate Growing diversity in the Nation’s population Measuring up to the “Best Census Ever” in 2000 20

  21. 2010 CensusCommunications Campaign: It’s In Our Hands Paid advertising Earned media Public relations Census in Schools Partnerships 21

  22. Paid Advertising Paid advertising in 14 languages Ads to be on radio, television, Out of Home (OOH), newspapers, magazines, and interactive as well as nontraditional media in places such as barbershops Ads to be tested with intended audiences Ads scheduled to run from January through April 2010 22

  23. Renters Crowded housing Immigrants Non-English speakers Female-headed households Public assistance recipients Poverty Low education High unemployment Hard to Count (HTC) Populations 23

  24. Partnership Methods Complete Count Committees Specialized outreach to HTC populations Language support Faith-based outreach Census in Schools implementation Be Counted and Questionnaire Assistance Centers Targeted special events Media buzz 680 Partnership staff January 2009 through June 2010 24

  25. Partnership Tools 2010 Census public Web site Partnership toolkits Promotional materials - - electronic and print Customizable materials Promotional giveaway items 2010 Census Planning Database Complete Count Committee training materials Partner Support Program 25

  26. Complete Count Committees Volunteer committees established by local or tribal governments Urge community participation in census Conduct targeted outreach Give true expression to “It’s in Our Hands” campaign theme Census 2000 = 11,800 Complete Count Committees 26

  27. Questionnaire Assistance Center (QAC) and Be Counted (BC) Sites Questionnaire Assistance Centers are locations where individuals receive help completing their questionnaire Be Counted sites are locations where people go to get a blank questionnaire if they feel they were missed March 19 – April 19, 2010 Paid Questionnaire Assistance Center Representatives 30,000 Questionnaire Assistance Centers 40,000 Be Counted sites 27

  28. What Your Community Can Doto Get the Best Count Form a local Complete Count Committee Analyze 2010 Census Planning Database and develop strategic mobilization plan Convene a 2010 Census Community Kick-off with trusted leaders Create venue for Mayor’s participation as Census advocate Motivate high-level trusted community leaders to support Census Urge local residents to apply for Census jobs 28

  29. What Your Community Can Doto Get the Best Count(continued) 29 • Educate residents about importance of being counted • Identify Be Counted / Questionnaire Assistance Center sites • Publicize Census through community-level communication networks • Publicize Census at community festivals, parades, and special events • Use all local resources to mobilize your residents to be counted • Create your own 2010 Census promotional materials • Engage local media to promote Census participation

  30. Questions to Contemplate Who are the hardest to count in our community? How can we use existing communication channels in our community to increase mail response? What strategies can we implement to reach the hardest to count populations in our community? Where can the best local spokespersons we recruit advocate for full census participation? When should we mobilize our local campaign? 30

  31. Supporting the 2010 Census is like writing a check to your community

  32. Thank you! Seattle Regional Census Center 19820 North Creek Parkway Bothell, WA 98011 Linda Clark Information Services Specialist linda.clark@census.gov (425) 908-3062 Gladys Romero Partnership Specialist gladys.romero@census.gov (206) 478-2449 32

More Related