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Technology in the 1920s. The Assembly Line. Old way: -products assembled one at a time -work stations -took a long time for something like a car -very skilled labour . L imousines are assembled at individual stations by a Pittsburgh manufacturer, 1912. The Assembly Line.
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The Assembly Line Old way: -products assembled one at a time -work stations -took a long time for something like a car -very skilled labour Limousines are assembled at individual stations by a Pittsburgh manufacturer, 1912
The Assembly Line -is a manufacturing process in which individual parts of a larger product are put together in a specific order -workers do the same repetitive task -sped up the manufacturing process dramatically -allowed factories to churn out products at a remarkable rate -reduced labourhours—benefitting many workers who used to spend 10 to 12 hours a day in the factory trying to meet quotas
The Assembly Line -meatpacking, firearms, and auto industries used the assembly line process -meatpacking industry was already using assembly lines by the 1860s -operated a pulley system to bring over each animal carcass in turn -would cut the meat as needed, then move on to the next animal much more quickly
Henry Ford -Ford Motor Company adopted the assembly line between 1908 and 1915 -helped the company become a significant force in the United States economy Henry Ford and his first car the Quadricycle, which he built in 1896
Henry Ford -did not invent the car -produced an automobile that waswithin the economic reach of the average American -designed a method of manufacture that steadily reduced the cost of the Model T -profits went into lowering the price of his car -cars no longer seen as a luxury item for the rich
The Model T • -made its debut in 1908 with a purchase price of $825.00 • -over 10,000 were sold in 1908 • -four years later the pricedropped to $575.00 and sales soared • -by 1914, hada 48% share of the automobile market • -reduced the assembly time of a Model T from twelve and a half hours to less than six hours
The Telephone • -by 1920’s, became standard household appliance • -had to turn a crank generator which caused a current to be sent through the line which rings the bell of the party wanted • -neighbours were all on the same line (called party lines) • -‘rubbernecking’ – listening in on the conversations of others
Radio • -most important of inventions!! Broke down the isolation between rural and city • -essential device for modern living, bringing news and entertainment to homes across the country • -soap operas (dramas sponsored by soap companies for housewives) • -issue raised ….should it be censored??? • -Canadian Broadcasting Corporation (CBC) formed in 1932 to ensure Canadian content on airwaves • -Hockey Night in Canada first aired in 1923
Movies -were silent -orchestra or piano player would provide music to accompany the silent screen -intertitles convey story details and dialogue -“Talkies” arrived in 1927
Movies • Charlie Chaplin Buster Keaton Marx Brothers
Automobile • -Canadians LOVED the car and the way it opened up a wider world to them • -sold for less that $400. Soon became ‘closed car.’ Electric starters developed so you didn’t have to crank it. Windshield washers and heaters made driving comfortable • -1925- 75000 km of paved road • -1930- 128000km • -tourism became massively important • -summer cottages sprang up • -1929, 4 million Americans spent $300 million in Canada
Automobile Toronto
Automobile Life magazine on October 1, 1908 Excerpt:"FORD HIGH PRICED QUALITY IN A LOW PRICED CAR""The Ford Four Cylinder, Twenty Horse Power, Five Passenger Touring Car $850.00 Fob. Detroit"
Automobile 1912 "Ford delivery cars cost but $700 f.o.b. Detroit - complete with all equipment."
Automobile 1927
Automobile 1924
Household Appliances -seemed to promise consumers more time for leisure activities -advertising’s golden age -was needed to sell the huge amounts of products being produced -new innovations: home washing machine, toaster, vacuum cleaner, refrigerator, electric stoves and hotplates
Household Appliances Electrochef (500 pounds!)
Household Appliances -toasters needed electricity (which was spreading to cities) -also, advent of sliced bread in the 1930 -the year after Wonder began selling sliced bread, Americans bought over one million toasters