Learn How to Get Followers on Spotify in 7 Simple Ways

1. 7 EASY WAYS TO GROW YOUR FOLLOWERS ON SPOTIFY Page 1 of 10

2. Spotify is now one of the most powerful platforms for music artists, making it essential to understand how to grow your follower base. With streaming accounting for 83% of U.S. music revenue (RIAA) and Spotify holding a 31% global market share (MIDIA), it's clear that standing out here is key to a successful music career. But with over 40,000 new tracks uploaded daily, competition is fierce. To thrive, you need loyal fans and smart strategies. Here are some simple steps to help you gain more followers on Spotify. 7 WAYS TO INCREASE SPOTIFY FOLLOWERS Page 2 of 10

3. 1. GET YOUR MUSIC SAVED Music fans rarely delete songs from their libraries, which means getting your tracks saved can help you become part of their long-term listening habits. The more your music is saved, the better it performs in Spotify’s algorithm. Being added to collections like “Liked Songs,” “Recently Played,” or “Followed Artists” can boost your exposure and lead to more streams—often beyond just the people who saved your track. You also increase your chances of appearing in high-traffic playlists like Your Daily Mix, Discover Weekly, and Release Radar, which generate billions of streams daily. Don’t overlook this opportunity—encourage your listeners to save your songs and watch your reach grow. Page 3 of 10

4. 2. USE FOLLOW-TO-UNLOCK GATES While Spotify offers free access to all users, you can strategically limit access to certain content using online tools. By placing a “follow-to-unlock” gate on select tracks or exclusive content, you encourage curious listeners to follow you in order to gain access. This tactic can effectively boost your follower count. However, it’s important not to restrict all your music—reserve this approach for special or exclusive content to spark interest without turning potential fans away. This strategy not only helps grow your Spotify followers but can also increase engagement on platforms like Facebook, Instagram, and Twitter. Page 4 of 10

5. 3. CLAIM YOUR SPOTIFY FOR ARTISTS PROFILE Spotify for Artists offers valuable tools that help you track your profile performance, audience reach, and overall exposure. Getting verified with the blue checkmark instantly boosts your credibility, signaling to listeners that you're a professional artist worth following. You can also personalize your artist profile with a custom bio, photos, tour dates, and more, giving your page a polished, professional look. This not only attracts more fans but also draws attention from playlist curators, fellow artists, and industry professionals. Page 5 of 10

6. 4. UTILIZE SPOTIFY CANVAS You might wonder why visuals matter on an audio streaming platform like Spotify—but they play a powerful role in shaping how listeners perceive and remember your brand. Beyond your profile and cover images, Spotify’s Canvas feature adds a dynamic visual layer to your music. Often referred to as the album cover of the streaming era, Canvas lets you upload looping visuals such as 2D or 3D graphics, video clips, or mixed media that complement your track. These visuals enhance the listener experience and create a stronger emotional connection, giving your music a greater chance to stand out and resonate with your audience. Page 6 of 10

7. 5. USE MAILING LIST TO PROMOTE SONGS Email is perhaps too backdated for many. However, it is still the king of professional work and marketing practices, the reason why email marketing is popular again. As a musician, you must create a mailing list that includes fans, fellow artists, and music journalists who would like to listen to your new tracks. When fans register and offer their email IDs, it means they trust you and want to know more about you. Use this to your advantage and mail them before releasing any tracks. It is like a notification that keeps them updated. You can expand your mailing list by encouraging more users to subscribe to your newsletter. Page 7 of 10

8. 6. SHARE LINKS WHEREVER YOU CAN There are many effective ways to share your Spotify link, and it’s important to take full advantage of them. Promoting your music across social media platforms and through email helps build excitement and anticipation among listeners. Spotify continues to introduce new sharing features—one popular option is sharing tracks directly to Instagram Stories, making it easy to reach your followers. Another creative and accessible method is using Spotify QR codes, which offer a quick, scannable way for fans to listen instantly. Page 8 of 10

9. 7. CREATE YOUR PLAYLIST Landing a spot on curated playlists is one of the most powerful ways to promote your music on Spotify—but if that’s not an option yet, creating your own playlist is a smart alternative. By curating playlists that include your tracks alongside songs from other artists, you can boost your stream count and attract new followers. Just be sure your playlist follows a consistent theme, whether it’s based on genre, mood, or instrumentation. This helps you connect with listeners who share similar tastes and can introduce your music to a wider, more relevant audience. Page 9 of 10

10. FINAL THOUGHTS Building a loyal listener base is crucial for creating a successful music career. A strong following not only supports your growth but also improves your ranking on Spotify’s algorithm. By following the tips above and seeking professional guidance, you can maximize your potential and thrive on the platform. Page 10 of 10