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Cheong Wing Kiat Wen Ken Group Business Concept Pte Ltd 10 Nov 2016 Singapore

Organized by PEI. Cheong Wing Kiat Wen Ken Group Business Concept Pte Ltd 10 Nov 2016 Singapore. Family Office & Private Investor Forum Ask A Family. Discussion materials at www.bc.com.sg/Activities. Questions before setting up a Family Office (FO). Why set up a FO?

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Cheong Wing Kiat Wen Ken Group Business Concept Pte Ltd 10 Nov 2016 Singapore

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  1. Organized by PEI Cheong Wing Kiat Wen Ken Group Business Concept Pte Ltd 10 Nov 2016 Singapore Family Office & Private Investor Forum Ask A Family Discussion materials at www.bc.com.sg/Activities

  2. Questions beforesetting up a Family Office (FO) • Why set up a FO? • Who to initiate & manage it? • When is the right time to set up? • What are its roles & responsibilities? • Where should it be incorporated? • What does it take to set up an effective FO? • How should it be run?

  3. Questions from pre-event survey • Driving growth in uncertain times • Transiting from Family business to family office • Succession planning and corporatizing a family business • Hiring investment team • Getting truly quality unbiased independent advice & recommendations of investments over all asset classes • Trust & accountability issues with managers and advisers • No alignment of interests and values with sell professionals (i.e. selling products they do not personally invest in, compensation package) • Difficulty in assessing banking relationships & platforms on cost, quality of service • Having to do Due Diligence on everything and anything • The interest rates

  4. Founded by 4 families in 1937, Wen Ken is now led by 3G. It has more than 20 shareholders & growing. • Pruned Shareholder tree in 2005 – 2013. • Managed the holding company like a family office (1995 - 2011), separating family business operations from investment in equities & property.

  5. BAcc, MSc (International Marketing) & FCA. • Accounting, treasury, financial planning, international marketing, venture capital & angel investing. • Led Wen Ken from 1995 to 2011. Remains as Director & EXCO member. • Managing a Virtual Family Office (VFO) for his nuclear family. • Staying active as a family strategist, business angel & private Investor.

  6. Evolution of a Family Office (FO) • Embedded FO within the Family Business (FB) • Separating FO from the FB • Separating FO from FB and Investment Holding (IH) ** • Incorporating Family Trust (FT) to hold IH • Incorporating FTs for IH & FB • Setting Family Constitution & FTs for IH, FB & Family Foundation

  7. Typical Functions in a Family Office (SFO, MFO & VFO) • Administration & Accounting • Legal & Tax – advisory, contracts, trusts, tax planning & compliance • Managing Wealth – portfolio investment, real estate, PE, etc. • Family Welfare – health, medical, education, career & recreation • Wealth & Legacy Planning – family governance, constitution, estate & succession planning • Family Philanthropy

  8. Holding Company Family Office (HCOF) Extended Families HCFO Funding Investment Co Family Business Equities Properties Financial Infrastructure Social Human Capitals : Same Industry : Brands Manufacturing Marketing Products Services

  9. Virtual Family Office Nuclear Family VFO Family Business Investment Holding Equities, REITs & ETFs Passion Investments Admin & Welfare Private Equities Properties Services are managed in-house & outsourced, without having to set up an actual office.

  10. Investment Team – Core Capabilities(In-house & out-sourced) MAILE Investment Team E-commerce Marketing Legal Accounting Investing

  11. Driving growth in uncertain times • Focus in doing what we know best • Appoint successors with attributes of an OLIVE - Open-minded, Learned, Independent, Vigilant & Energetic • Engage managers with Multiple Deep Expertise • Embrace social & mobile marketing, robotic, 3D, IoT & AI Breadth of knowledge Expertise

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