Information Systems: A Manager ’ s Guide to Harnessing Technology By John Gallaugher. 4- 1.
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Information Systems: A Manager’s Guide to Harnessing TechnologyBy John Gallaugher
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Chapter 4Netflix in Two Acts: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
Act I: Netflix Leverages Tech and Timing to Create Killer Assets in DVD-by-Mail
Technology drives all of these capabilities
Technology is at the center of the firm’s brand building efforts
Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits