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Bulgarian Digital Market Development January 2012

Bulgarian Digital Market Development January 2012. Bulgarian Digital: Market Development. Notes: LE = Latest Estimate, F = Forecast. Online Advertising: Growth Tsunami. Growth! Advertisers follow their Customers. Market Maturity =>. Sources: IAB AdEx 2010, 2007.

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Bulgarian Digital Market Development January 2012

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  1. Bulgarian Digital Market Development January 2012

  2. Bulgarian Digital: Market Development Notes: LE = Latest Estimate, F = Forecast

  3. Online Advertising: Growth Tsunami Growth! Advertisers follow their Customers Market Maturity => Sources: IAB AdEx 2010, 2007

  4. Display Advertising Growth • Display is most growing group of advertising formats in Bulgaria and world wide. • The formula of these rising stars ad units is simple –bigger size and rich media. • New display advertising formats are changing the game – higher opportunity to see, comparable to the TV advertising. www.iab.net/risingstars

  5. Mobile Advertising • 10% of the users of Dnes.bg, Investor.bg and Gol.bg are using mobile devices to browse these sites. • 2% of the whole traffic of IBG network is generated trough mobile devices. • Mobile advertising has 1% share from IBG advertising incomes. • For 2012 we are expecting these numbers to double.

  6. Thank You!

  7. IAB AdEx 2010: Digital Advertising Share of Total Market

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