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Bulgarian Digital Market Development January 2012

Explore the latest insights on the Bulgarian digital market development, focusing on the rapid growth of online advertising, particularly in display and mobile formats. Learn about the current trends and future forecasts shaping the advertising landscape in Bulgaria.

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Bulgarian Digital Market Development January 2012

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  1. Bulgarian Digital Market Development January 2012

  2. Bulgarian Digital: Market Development Notes: LE = Latest Estimate, F = Forecast

  3. Online Advertising: Growth Tsunami Growth! Advertisers follow their Customers Market Maturity => Sources: IAB AdEx 2010, 2007

  4. Display Advertising Growth • Display is most growing group of advertising formats in Bulgaria and world wide. • The formula of these rising stars ad units is simple –bigger size and rich media. • New display advertising formats are changing the game – higher opportunity to see, comparable to the TV advertising. www.iab.net/risingstars

  5. Mobile Advertising • 10% of the users of Dnes.bg, Investor.bg and Gol.bg are using mobile devices to browse these sites. • 2% of the whole traffic of IBG network is generated trough mobile devices. • Mobile advertising has 1% share from IBG advertising incomes. • For 2012 we are expecting these numbers to double.

  6. Thank You!

  7. IAB AdEx 2010: Digital Advertising Share of Total Market

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