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Brides Against Breast Cancer. Kamille Laffins Amber Morrison Melissa Nava Jessica Nyquist Kristina Pearson Anne Sullivan. The Organization. Mission: to help ensure that people impacted by cancer have the resources and information they need in their battle with cancer Overview

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brides against breast cancer

Brides AgainstBreast Cancer

Kamille Laffins

Amber Morrison

Melissa Nava

Jessica Nyquist

Kristina Pearson

Anne Sullivan

the organization
The Organization
  • Mission:
    • to help ensure that people impacted by cancer have the resources and information they need in their battle with cancer
  • Overview
    • an organization (for-profit) that sells wedding gowns and organizes other fundraisers to provide free cancer services,support, and programs to cancer patients and their families
the organization cont
The Organization (Cont.)
  • Center for Building Hope (CBH)
    • Wholly owned affiliate of BABC
    • Making cancer services and information available to everyone free of charge
    • The income from BABC makes it possible for the Center for Building Hope to offer it’s free services
      • 80% of BABC proceeds go to helping cancer patients and providing services for patients, and families.
the event
The Event
  • A typical event hosts 100-300 guests
  • Each brides brings one guest
  • Nationwide Tour of Gowns
    • 51 shows planned for 2014
  • An admission ticket costs $30-$40
    • This includes one guest
    • Additional guests cost $20-$30
    • Cost depends on show location
the event cont
The Event (Cont.)
  • Minneapolis Show
    • Low attendance made it difficult to stay busy
  • Tasks
    • Putting dresses away
    • Helping package dresses up
    • Getting them ready for transport
    • Greet brides
    • Assist brides trying on dresses
    • Dressing room assistant
    • Personal Shopper
the event cont1
The Event (Cont.)
  • Packing up dresses for transport

Dresses ready for transportation. Retrieved from

the dresses
The Dresses
  • Dresses cost an average of $600.00
    • Designer dresses available
    • Money raised goes to BABC
  • An average of 20 dresses are sold each show
    • All dresses are donated by manufacturers, brides, designers, and bridal retailers
  • Veils, tiaras, and jewelry also available
  • Boutique located in Sarasota, FL
    • Show room is 3,500 sq. ft.
    • Prices range from $99 to $3,900
    • Sizes range from 4-18
the dresses cont
The Dresses (Cont.)

Dress racks. Retrieved from

Designer dress. Retrieved from

Maggie Sottero Designer Dress. Retrieved from

the purpose the project
The Purpose the Project
  • Raise funds for:
    • offering free cancer support
    • free information to families impacted by cancer
    • donate to local cancer organizations
  • Building breast cancer awareness
  • Building awareness regarding community service
  • Building our RTH Groups’ Teamwork
  • Tuxedo Rentals
  • Photography
  • Pure Romance
  • Jewelry

Pure Romance Logo. Retrieved from

Ralph Lauren Tuxedo Rentals. Retrieved from

Bella Wedding Photography. Retrieved from

other babc events
Other BABC Events
  • Run & Renew
  • Tour of Gowns
  • Wine Women & Shopping
  • Aroos Wedding Show
  • Mile High Celebrity Bar Tending
babc statistics
BABC Statistics
  • In 2013
    • 4000 volunteers
    • over 32,000 hours worked
  • Annual funds raised by the Tour of Gowns reaches
    • one million
babc following
BABC Following
  • Twitter followers:
    • 1,300+
  • Facebook fans
    • 10,400+
  • Viewership of events
    • 225 million+
  • Televised advertisements
    • 472+
project improvements
Project Improvements
  • With increased attendance
    • More involved in helping brides find affordable gowns
    • More breast cancer awareness if more brides attended
    • More money raised to support the BABC organization
  • Timing of Event
    • Extremely cold weather deterred attendance
personal volunteering
Personal Volunteering
  • Anne
    • North Memorial Hospital: Chemotherapy Department
  • Amber
    • Fairview Lakes Hospital Wyoming MN: Emergency Room Department
  • Jess
    • Mercy Hospital: Surgical Admissions & Recovery
  • About Brides against Breast Cancer. Retrieved April, 2014, from
  • Brides against Breast Cancer Gown Sale. (February, 2014). Fox News. Retrieved from